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Tainan, the ancient capital with a history of 400 years, carries rich historical memories and product culture. It is not only loved by Taiwanese tourists, but also attracted countless foreign tourists in recent years. Its unique tourism charm has been repeatedly recognized by authoritative media, including being recognized by the British " National Geographic Travel magazine announced it as the "World's Coolest Attraction in 2024" and was rated as the best place to visit in 2024 by CNN. Tainan's report card is obvious to all. On November 19, Tainan City Mayor Huang Weizhe gave a special interview to the international media "The Icons" to share how Tainan has gradually entered the world stage through overseas promotion activities and international cooperation, and found its own position in the increasingly competitive global market.
Mayor Huang Weizhe said that promoting international tourism not only drives the local economy, but also is one of the important strategies for Tainan to achieve sustainable development. Including combining digital transformation and innovative thinking to create the brand image of "Truly Tainan" internationally, using cultural stories to guide tourists to deeply experience Tainan's historical context and human charm, successfully promoting local industry, art and culture to the world. In addition, it also By participating in a number of international travel exhibitions, we achieve the goal of promoting global partnerships. Participating in the exhibition is not only to showcase products, but also focuses on promoting substantive international cooperation and industrial exchanges, deepening the relationship between the city and international partners, and injecting impetus into economic growth and cultural exchanges. For example, at the Busan International Travel Expo, we successfully signed a tourism exchange MOU with local companies and tourism associations to establish closer ties and lay a solid foundation for future bilateral cooperation.
Facing the rising digital wave of globalization, Tainan has adopted a series of creative marketing strategies to successfully build its reputation and popularity in the international tourism market. Mayor Huang Weizhe shared that leveraging the far-reaching influence of KOLs is one of the reasons. This year (113), he invited South Korea’s millionaire model Kim Bo-ra to come to Tainan to shoot a video, making a pilgrimage to the classic scenes of the classic Taiwanese drama "Want to Meet You", connecting the rich city History and food culture. Another group of Thai Internet celebrities with the theme of parent-child travel, "IceBank Diary", focuses on natural ecological and cultural attractions for parent-child travel, arousing the curiosity and yearning of many Southeast Asian audiences. In addition, Tainan also invites KOLs who are well-known and professional in the field to promote sports tourism internationally for different sports types, including Korean professional golf player Xu Xiujuan, who shares the characteristics of Tainan's golf tourism through her personal community and evokes High-end Korean tourists are paying attention; Japanese blogger Yota Nakamura uses his many years of cycling experience to present the slow beauty of Tainan to the audience. Mayor Huang Weizhe further stated that through these cooperations, Tainan has reached many potential overseas audiences with local tourism highlights and established Tainan’s tourism brand in the international market.
Mayor Huang Weizhe concluded that digital marketing is one of the important tools for promoting tourism. After increasing attention, we will continue to strengthen substantive cooperation with Southeast Asia and Northeast Asia in the future, including participating in more international exhibitions, opening direct flights, and building Tainan into a It is the first choice for short- and medium-distance travel; internally, it improves tourism reception services, integrates local cultural resources, and then plans cultural festivals and exchange activities to allow tourists to come to Tainan to explore the beauty of the city while also experiencing its profound culture. Heritage, energy and warmth. We hope that Tainan will become a sustainable city that inspires travelers, promotes cultural exchanges, and shines brightly on the international stage.
Director Lin Guohua of the Tourism Bureau said that the Tainan City Government is committed to operating the domestic and foreign tourism markets and continues to stimulate tourism through diversified marketing while creating a more comfortable and friendly tourism environment to entertain tourists during their trip to Tainan. Domestic and foreign tourists are welcome to visit Tainan and immerse themselves in the city’s charm. For more of the latest Tainan tourist attractions and activities, please visit the Tainan Tourism Website, and please continue to follow the "Tainan Tourism Website" and "Tainan Tourism Fan Page".
Mayor Huang Weizhe said that promoting international tourism not only drives the local economy, but also is one of the important strategies for Tainan to achieve sustainable development. Including combining digital transformation and innovative thinking to create the brand image of "Truly Tainan" internationally, using cultural stories to guide tourists to deeply experience Tainan's historical context and human charm, successfully promoting local industry, art and culture to the world. In addition, it also By participating in a number of international travel exhibitions, we achieve the goal of promoting global partnerships. Participating in the exhibition is not only to showcase products, but also focuses on promoting substantive international cooperation and industrial exchanges, deepening the relationship between the city and international partners, and injecting impetus into economic growth and cultural exchanges. For example, at the Busan International Travel Expo, we successfully signed a tourism exchange MOU with local companies and tourism associations to establish closer ties and lay a solid foundation for future bilateral cooperation.
Facing the rising digital wave of globalization, Tainan has adopted a series of creative marketing strategies to successfully build its reputation and popularity in the international tourism market. Mayor Huang Weizhe shared that leveraging the far-reaching influence of KOLs is one of the reasons. This year (113), he invited South Korea’s millionaire model Kim Bo-ra to come to Tainan to shoot a video, making a pilgrimage to the classic scenes of the classic Taiwanese drama "Want to Meet You", connecting the rich city History and food culture. Another group of Thai Internet celebrities with the theme of parent-child travel, "IceBank Diary", focuses on natural ecological and cultural attractions for parent-child travel, arousing the curiosity and yearning of many Southeast Asian audiences. In addition, Tainan also invites KOLs who are well-known and professional in the field to promote sports tourism internationally for different sports types, including Korean professional golf player Xu Xiujuan, who shares the characteristics of Tainan's golf tourism through her personal community and evokes High-end Korean tourists are paying attention; Japanese blogger Yota Nakamura uses his many years of cycling experience to present the slow beauty of Tainan to the audience. Mayor Huang Weizhe further stated that through these cooperations, Tainan has reached many potential overseas audiences with local tourism highlights and established Tainan’s tourism brand in the international market.
Mayor Huang Weizhe concluded that digital marketing is one of the important tools for promoting tourism. After increasing attention, we will continue to strengthen substantive cooperation with Southeast Asia and Northeast Asia in the future, including participating in more international exhibitions, opening direct flights, and building Tainan into a It is the first choice for short- and medium-distance travel; internally, it improves tourism reception services, integrates local cultural resources, and then plans cultural festivals and exchange activities to allow tourists to come to Tainan to explore the beauty of the city while also experiencing its profound culture. Heritage, energy and warmth. We hope that Tainan will become a sustainable city that inspires travelers, promotes cultural exchanges, and shines brightly on the international stage.
Director Lin Guohua of the Tourism Bureau said that the Tainan City Government is committed to operating the domestic and foreign tourism markets and continues to stimulate tourism through diversified marketing while creating a more comfortable and friendly tourism environment to entertain tourists during their trip to Tainan. Domestic and foreign tourists are welcome to visit Tainan and immerse themselves in the city’s charm. For more of the latest Tainan tourist attractions and activities, please visit the Tainan Tourism Website, and please continue to follow the "Tainan Tourism Website" and "Tainan Tourism Fan Page".
