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The city government promotes Tainan City Quality Hotel Certification Course Training to enhance the sustainable competitiveness of hotels 2024/11/20
Acting Deputy Director Zheng Daoli delivered a speech

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In order to improve the sustainable management capabilities of the hotel industry, promote the development of green tourism, and strengthen its competitiveness in the market, the City Tourism Bureau specially organized the "Tainan City Quality Hotel Certification Training Course" on November 20 and 21 holidays. Held at Nanke Hotel and Xirongxuan Hotel, the training course invited well-known industry experts to cover a number of important topics, including ideal PAARK waterfront life - General Manager Lu Jiaqi taught how to use design thinking to create sustainable brand localization; Taroko Crystal Hotel Manager Zhou Shijie taught how to build sustainable advantages and brand image. In addition, Huang Baixian, Associate Manager of Yifu Travel Agency, was invited to discuss how to ensure the security of tourists’ personal data and improve hotel operators’ social marketing, data analysis and data utilization. and other abilities.

Mayor Huang Weizhe pointed out that Tainan City has rich resources and potential in the tourism industry, and the sustainable management of hotel operators is key to promoting green tourism. Through this training activity, the city government hopes to further enhance the market position of hotels in the city and assist operators in creating a competitive and sustainable business model.

City Hall Tourism Director Lin Guohua said that this training course focuses on practical operations and strategic applications, hoping to strengthen the marketing strength of operators and provide practical business strategies to create a self-brand for Tainan's hotel industry and compete in the rapidly changing market. stand out.

Tainan has non-stop year-end activities, including the "2024 Xinying Sweet Festival" (11/23-11/24) that integrates parent-child interaction and sweet elements such as pets, the Tainan 400 City Food Series, and the tourist food expo at the Greater Tainan Convention and Exhibition Center ( 11/29-12/2) There are also three major exhibition areas located at Guantian Visitor Center, Qigu Visitor Center and Taijiang Cultural Center (12/05-12/20), Tainan 400 Banquet, and Tainan Street Carnival, 2024 Exciting events such as the Tainan Christmas Light Festival and Christmas Eve will be launched one after another, and everyone is invited to travel to Tainan. For more information about the 2024 Xinying Sweet Festival activities, please pay close attention to the Tainan Tourism website, the Tainan Tourism Facebook fan group, or call 06-6353226 (Monday to Friday 09:00-17:00).

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