首頁/ 最新消息/ "Busan International Travel Fair 2024" won the "Booth Design Award" and the city council meeting today presented the award to Mayor Huang Weizhe
"Busan International Travel Fair 2024" won the "Booth Design Award" and the city council meeting today presented the award to Mayor Huang Weizhe 2024/10/29
Group photo of section chief and director presenting award

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The Tainan City Government’s Tourism Bureau seized the perfect opportunity to attract business and went to the 2024 Busan International Travel Show to market Tainan tourism. The “Tainan Pavilion” was designed with red walls, lanterns and the imagery of Tainan’s 400 ancient cities, and was displayed with the Tainan city emblem and the Korean flag orchid. , the wonderful exhibition design was recognized by the "Booth Design Award", and the award was presented at the municipal meeting today (29th). Mayor Huang Weizhe pointed out that following the "Booth Content Award" in 2022 and the "Booth Content Award" in 2023, Marketing Award", the Tainan Pavilion won the award again this year, which is undoubtedly the greatest recognition of the efforts of the city government team. I believe it can deepen the impression of Tainan among Korean people and increase the interest and willingness of Korean tourists to travel to Tainan.

Tainan Mayor Huang Weizhe said that South Korea is one of the key target markets for Tainan to promote international tourism marketing. Before June this year, 508,676 people visited Taiwan, making it the third largest source of tourists to Taiwan. The economic and trade relations between the two countries are very close. , are each other's important trading partners. This time, Tainan Mayor Huang Weizhe led the city government team to witness the signing of a tourism and drop-off MOU between the Tainan Tourism Industry Alliance and the Busan Tourism Association (BUSAN TOURISM ASSOCIATION, referred to as BTA) to deepen exchanges and cooperation between the two parties. The Tainan City Government Tourism Bureau has participated in the Busan International Travel Fair for three consecutive years since the epidemic. This time, it has set up an exclusive "Tainan Pavilion" with red wall lanterns and Tainan 400 as the main design design to promote Tainan 400 to friends and tourism operators in Busan, South Korea. and Tainan Tourism, deeply exploring the Busan tourism market and actively promoting Tainan’s rich and diverse tourism and agricultural products.

Lin Guohua, director of the Tourism Bureau, said that the city government seized the opportunity of the international tourism boom after the epidemic in South Korea and took advantage of the high popularity of the Taiwanese drama "Want to See You" in South Korea. It has won awards at the Busan International Tourism Exhibition for three consecutive years, proving that Korean tourists Love for Tainan. Participating in the Busan Travel Fair again this year, the city image of Tainan 400 was paired with colorful lanterns to create an immersive atmosphere of the ancient city's old streets, attracting a large number of visitors to take photos, and deeply implanting Tainan's unique charm in the memories of exhibitors. The exhibition area also carefully prepared Tainan 400 souvenirs and orchids with Korean flag patterns, as well as Tainan agricultural specialties such as dried mangoes, grapefruit ginseng, and pineapple cakes, and designed interactive gift-giving activities. There were long lines on site, successfully attracting the attention of Korean tourists. The Korean flag The sea of orchids has also become a highlight, attracting many Korean people to take photos, making the Tainan Exhibition Center a high-profile attraction at the travel exhibition.

The Tourism Bureau stated that the city government continues to actively develop the international tourism market. In addition to participating in large-scale international travel exhibitions in various countries, it has successfully attracted the attention of international tourists through advertising, charter flight itineraries, and enhancing Tainan's international tourism reception. In the future, it hopes to expand to countries around the world. Visitors promote the historical beauty of Tainan’s ancient capital, and welcome friends from all over the world to come to Tainan to participate in various exciting activities held in Tainan next year.

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