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Malaysia's largest tourism event, the Kuala Lumpur MATTA Autumn Travel Fair, was held from September 6 to September 8, successfully attracting millions of people to visit the exhibition and purchase travel products. In order to compete for the largest tourist market in Southeast Asia, Tainan City set up exhibition booths in the Taiwan Pavilion. Using the 400-year-old image of the ancient capital of the historical and cultural capital and the cultural and creative exhibits of diverse agricultural specialties, Tainan’s 400-city charm and rich tourism elements are presented. Tainan Mayor Huang Weizhe specially accepted an exclusive interview with Oriental Daily, the largest Chinese news media in Malaysia, and recorded a video to be released in local media for promotion. Welcome Malaysian tourists visit Tainan. The Tainan booth also invited Xiaoyu, a well-known host of Malaysian travel programs, to promote it on Malaysian SNS media, recommending fans to follow Tainan tourism information and visit the travel fair to participate in Tainan booth activities; it also cooperated with Chinese news media Oriental Daily and Muslim digital tourism KAKI Travel online media reports jointly market Tainan’s tourism highlights.
Mayor Huang Weizhe said that Malaysia will have more than 200,000 visitors to Taiwan from January to May 2024, making it an important target market for tourists from Southeast Asia. In addition to Chinese tourists, it is also an important source market for Muslim tourism. Tainan is the historical and cultural origin of Taiwan. It has the most culturally charming historic buildings, natural mountain and sea ecological beauty, rich and delicious agricultural products, and local delicacies highly recommended by the internationally renowned Michelin Guide. It is the first choice tourist city in Taiwan. Kuala Lumpur MATTA is the largest travel exhibition in Malaysia. The city government team has prepared a wealth of tourism information and rich agricultural and specialty cultural and creative exhibits, recommending to international tourists that "the most authentic Taiwan is in Tainan. If you have not been to Tainan, you have not been to Taiwan!" We sincerely invite Malaysian tourists to visit Tainan and experience Tainan’s warm cultural customs and delicious food.
Lin Guohua, director of the Nanshi Tourism Bureau, said that the fourth quarter is the peak season for Malaysian tourists to travel abroad. According to the travel preferences of Malaysian tourists, the Tourism Bureau provides a variety of themed tourism information such as family travel, leisure agricultural tourism, Michelin gourmet food, etc., and integrates the Xiaogang Airport Express Convenient transportation services such as line connections and tour charters are conveyed to local tourists. During the event, we also arranged through the Kuala Lumpur Office of the Tourism Department of the Ministry of Transport to visit important local group tour operators to exchange Tainan tourism products and itinerary recommendations, and cooperated with local group travel agencies, such as Malaysian Goodwill Travel Agency, You Apple, Hangtong Holidays, etc. The three leading tourism operators will jointly sell Tainan itinerary products at the tourism fair. They will then go to Penang, the city with the largest Chinese population, to participate in the Taiwan Tourism Promotion Conference. It is expected that they can compete face-to-face with nearly a hundred travel operators to win cooperation and send guests. We hope to make the most of this event. The marketing synergy of Malaysian marketing can help attract more inbound tourism opportunities to Tainan.
The Nan City Tourism Bureau stated that this exhibition uses "Tainan 400, wants to see you" as the marketing theme, and also matches Tainan 400's themed limited edition "Tainan Holy Grail" keychains, folding fans, and seasonal dried fruits and agricultural specialty cultural and creative exhibits. To market Tainan tourism to international tourists, the rich and diverse thematic imagery has also made Tainan an eye-catching highlight in the Taiwan Pavilion. As the daughter of Tainan, Ms. Ye Phoebe, Ambassador of the Taipei Economic and Cultural Office in Malaysia, and Minister Bu Zhengmin also made a special trip to the Tainan booth to express their views. Support and recommendation; through friendly and detailed explanations by the staff, exhibitors can experience Tainan’s local service enthusiasm and diverse and rich tourism components, and imagine the surprise of experiencing the history and culture of walking through the alleys of Tainan, and tasting Michelin-starred cuisine. Happiness, and the joy of going to the coast or mountains to enjoy the baptism of nature, arouse the excitement of traveling to Taiwan in the hearts of tourists. Malaysian tourists are welcome to visit Tainan and experience Tainan’s multiple charms of history, culture and innovative energy!
Mayor Huang Weizhe said that Malaysia will have more than 200,000 visitors to Taiwan from January to May 2024, making it an important target market for tourists from Southeast Asia. In addition to Chinese tourists, it is also an important source market for Muslim tourism. Tainan is the historical and cultural origin of Taiwan. It has the most culturally charming historic buildings, natural mountain and sea ecological beauty, rich and delicious agricultural products, and local delicacies highly recommended by the internationally renowned Michelin Guide. It is the first choice tourist city in Taiwan. Kuala Lumpur MATTA is the largest travel exhibition in Malaysia. The city government team has prepared a wealth of tourism information and rich agricultural and specialty cultural and creative exhibits, recommending to international tourists that "the most authentic Taiwan is in Tainan. If you have not been to Tainan, you have not been to Taiwan!" We sincerely invite Malaysian tourists to visit Tainan and experience Tainan’s warm cultural customs and delicious food.
Lin Guohua, director of the Nanshi Tourism Bureau, said that the fourth quarter is the peak season for Malaysian tourists to travel abroad. According to the travel preferences of Malaysian tourists, the Tourism Bureau provides a variety of themed tourism information such as family travel, leisure agricultural tourism, Michelin gourmet food, etc., and integrates the Xiaogang Airport Express Convenient transportation services such as line connections and tour charters are conveyed to local tourists. During the event, we also arranged through the Kuala Lumpur Office of the Tourism Department of the Ministry of Transport to visit important local group tour operators to exchange Tainan tourism products and itinerary recommendations, and cooperated with local group travel agencies, such as Malaysian Goodwill Travel Agency, You Apple, Hangtong Holidays, etc. The three leading tourism operators will jointly sell Tainan itinerary products at the tourism fair. They will then go to Penang, the city with the largest Chinese population, to participate in the Taiwan Tourism Promotion Conference. It is expected that they can compete face-to-face with nearly a hundred travel operators to win cooperation and send guests. We hope to make the most of this event. The marketing synergy of Malaysian marketing can help attract more inbound tourism opportunities to Tainan.
The Nan City Tourism Bureau stated that this exhibition uses "Tainan 400, wants to see you" as the marketing theme, and also matches Tainan 400's themed limited edition "Tainan Holy Grail" keychains, folding fans, and seasonal dried fruits and agricultural specialty cultural and creative exhibits. To market Tainan tourism to international tourists, the rich and diverse thematic imagery has also made Tainan an eye-catching highlight in the Taiwan Pavilion. As the daughter of Tainan, Ms. Ye Phoebe, Ambassador of the Taipei Economic and Cultural Office in Malaysia, and Minister Bu Zhengmin also made a special trip to the Tainan booth to express their views. Support and recommendation; through friendly and detailed explanations by the staff, exhibitors can experience Tainan’s local service enthusiasm and diverse and rich tourism components, and imagine the surprise of experiencing the history and culture of walking through the alleys of Tainan, and tasting Michelin-starred cuisine. Happiness, and the joy of going to the coast or mountains to enjoy the baptism of nature, arouse the excitement of traveling to Taiwan in the hearts of tourists. Malaysian tourists are welcome to visit Tainan and experience Tainan’s multiple charms of history, culture and innovative energy!
