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The Tainan City Government's Tourism Bureau held the "2023 Annual Policy Achievements Presentation" on December 22. Director Lin Guohua led a team to showcase the Bureau's fruitful tourism achievements this year. With the theme of "Top Perfect Glory to South Korea", they shared ten with the public. A feast of great tourism results.
1. The most dazzling hotel brand - the most dazzling performance in the Great Leap Forward in the number of hotels and revenue growth <br> The number of hotels and hotels in Tainan City has grown rapidly. As of October this year, there were 325 hotels and 2,864 more rooms than in 2018. The rate reached 63%. The tourism and accommodation industry's revenue from 2023 to August will reach 8.9 billion, which is 86% of the full-year revenue in 2022. The full-year revenue in 2023 is expected to break through the previous high.
In addition, this year, "Kunxiwan Travel", "Nandou Travel", the former Chengdu University Alumni Association "Prince Cultural Tourism" and other iconic companies have entered the market, setting new milestones. Launched the "Buy one night and get one free night for spending over RMB 6,000 in accommodation" campaign. A total of 64 operators participated, driving 5,000 houses and RMB 10 million in tourism output value, effectively marketing the tourism and accommodation industry.
2. Industry guidance to achieve great results - the tourism industry performance evaluation has been excellent for consecutive years <br> The Tourism and Tourism Bureau has excellent performance in coaching industry, and the central performance evaluation of the tourism and accommodation industry has been evaluated as "four consecutive champions" for 4 consecutive years, and the tourism and amusement industry under its management-Jianshanpi For 15 consecutive years, the resort and Naughty World have won the Excellence Award for 12 consecutive years. They have outstanding management results and have successfully built Tainan's high-quality tourism brand.
3. Good results in promoting participation and investment - the fish market investment promotion successfully created the most beautiful pearl on the canal <br> In order to restore the old glory of the fish market, the Tourism Bureau used BOT method to attract investment and introduce private forces, and joined hands with Qingfeng Investment Co., Ltd., among others The wall structure will be restored and developed based on the principle of preserving the current site, creating spaces for catering, leisure accommodation, arts and cultural performances, and sales of local products. Upon completion of the project, the old cultural memory of the fish market will be restored, and a canal will be created to connect the city. District’s tourist highlights.
4. Tourism construction creates highlights - Tourism construction continues to be optimized to create new recreation highlights. "Key Scenic Area Recreation Corridor Plan - Gold Coast. Ocean New Paradise" has received a four-year national competitive recreation corridor construction subsidy from the Tourism Bureau of the Ministry of Transport 2 100 million yuan in software and hardware funding will drive the upgrading of the Gold Coast region and the overall tourism industry. "Shanyan Landscape Highlights Construction" creates the "Tree of Life" art work and seaside platform, Shanyan Landscape Park, and Qingkunyu settlement beautification, becoming a new tourism landmark in Tainan. Continuous investment in construction in Hutoupi Park has exceeded 230 million yuan in 2 years. Among them, the "all-age landscape recreation ground" has won the "2023 Architecture and Landscape Award", "2023 National Excellence in Construction Award" and "23rd Public Works Gold Award" and many other awards.
5. The most exciting tourism activities - annual tourism activities attracted more than 1.33 million visitors. 2024 Taiwan Lantern Festival Long Yao Tainan <br> launched year-round city marketing with unique theme activities. In addition to highlight activities with Tainan characteristics, the "2024 Taiwan Lantern Festival" launched for the first time this year ONE PIECE Tide Festival" is extremely popular, with more than 820,000 visitors. Year-round sightseeing activities make Tainan fun all year round, attracting more than 1.33 million tourists, and it has become a tourist attraction. After 16 years of success, the 35th "2024 Taiwan Lantern Festival" will be held in Tainan next year. With the theme of "Long Yao Tainan", it is expected to attract 10 million domestic and foreign tourists and create a tourism output value of more than 15 billion yuan in the surrounding area.
6. Innovation in city marketing - Creative city marketing has set off a new trend in Tainan tourism <br> Make good use of topics and creative highlights to strengthen city marketing, such as "I support you to explore Tainan at a great value" special route selection, "Looking for fish in travel" Toujun" stamp award, "Ox Cart Come and Go Theater Sightseeing" attraction guide, "Travel Unique Species - Slash Master" itinerary, "2023 Trendy Way Tainan" to tap potential stores, and "Incentive Travel Plan" successfully drove more than 4 Creative marketing such as tens of millions of tourism output value has set off a new trend in Tainan tourism and effectively attracted tourists to Tainan.
7. Enjoy a high reputation in food tourism - Create a Michelin-starred city of gourmet food to communicate with the world through Tainan’s food <br> Actively strive for international evaluations and create a high-profile reputation as a gourmet city. Following the first time Tainan was included in the "Michelin Guide" evaluation in 2022, in 2023 A total of 56 stores in Tainan have been awarded Bib Gourmand, among which the newly selected stores are the highest in Taiwan. The "International Food Forum", "Food and Wine Carnival", "Fucheng Burger Festival" and a number of "food theme events" were held to communicate with the world through Tainan's food, and successfully marketed Tainan tourism with food.
8. International Tourism Innovation Bureau - International tourism innovation and expansion, strong reception energy and perfect score for welcoming guests
In 2023, the Tainan 400 "Truly Tainan" international image advertisement was exposed in Japan, South Korea, Thailand, Vietnam, Singapore, Malaysia, Hong Kong and other places, reaching more than 120 million people. Actively participated in international travel fairs and promotions, and even won the "2023 Best Booth Marketing Award" at the Busan International Travel Fair. This year, Tainan participated in the "Feast of Light" in Osaka, Japan for the fifth time. It was the only international participating city invited, which aroused widespread response and allowed more international friends to see the beauty of Tainan. It has also used celebrities and Internet celebrities to endorse marketing, and its international reputation has greatly increased; it has promoted the optimization of the multi-lingual environment, continued to promote English walking guides, managed tourism seed ambassadors, foreign language training for tour guides, new residents and tourism drivers, etc., and became the first-line tourism ambassador , Strengthen the energy of international tourism reception.
9. Convenient Low-Carbon Tourism - Themed guided tours in Tainan are the most convenient for low-carbon tourism <br> The themed guided walking routes launch 16 Chinese walking guides, 3 English walking routes and specific activity routes, attracting tourists every year Nearly ten thousand people participated. Successfully won Taiwan Travel's optimized new routes "Guanziling-Dongshan Coffee Line" and "Yujing-Meiling Line" to expand Tainan Travel's service territory. The "Tainan Low-Carbon Travel Guide" travel tool book was released. It uses six major transfer stations, combined with Taiwan Travel and Greater Tainan buses, as well as YouBike and walking guide services, to allow tourists to experience the in-depth beauty of Tainan's low-carbon tourism.
10. Re-expanding water tourism - promoting water tourism to create a water-friendly tourist paradise <br> The Tourism Bureau has been deeply involved in water recreation activities for more than ten years. This year, it held the "Swimming Crossing Hutou Pi" event for the first time, with more than 1,500 swimmers participating; it successfully promoted " "Tainan International Kite Surfing School" has become the only venue in the country that has IKO certification qualifications; it promotes the opening of the water storage area of Deyuanpi Reservoir to the use of rafts and floats, and provides guidance to outsourcing companies in applying for permission to use the water area for recreation. Continue to promote diverse water activities and create a water-friendly tourist paradise.
Mayor Huang Weizhe said that the city government’s Tourism Bureau, together with tourism industry players, has successfully turned around in the severe environment and delivered a brilliant report card, polishing Tainan’s brand as a tourist destination city. Director Lin Guohua pointed out that the "2024 Taiwan Lantern Festival" is the first international event to mark Tainan's 400th anniversary. The mayor and the city government team sincerely welcome people from all over the country to come to Tainan next year to participate in the country's largest lantern festival and light up Tainan through the Taiwan Lantern Festival. , let the world see Taiwan.
1. The most dazzling hotel brand - the most dazzling performance in the Great Leap Forward in the number of hotels and revenue growth <br> The number of hotels and hotels in Tainan City has grown rapidly. As of October this year, there were 325 hotels and 2,864 more rooms than in 2018. The rate reached 63%. The tourism and accommodation industry's revenue from 2023 to August will reach 8.9 billion, which is 86% of the full-year revenue in 2022. The full-year revenue in 2023 is expected to break through the previous high.
In addition, this year, "Kunxiwan Travel", "Nandou Travel", the former Chengdu University Alumni Association "Prince Cultural Tourism" and other iconic companies have entered the market, setting new milestones. Launched the "Buy one night and get one free night for spending over RMB 6,000 in accommodation" campaign. A total of 64 operators participated, driving 5,000 houses and RMB 10 million in tourism output value, effectively marketing the tourism and accommodation industry.
2. Industry guidance to achieve great results - the tourism industry performance evaluation has been excellent for consecutive years <br> The Tourism and Tourism Bureau has excellent performance in coaching industry, and the central performance evaluation of the tourism and accommodation industry has been evaluated as "four consecutive champions" for 4 consecutive years, and the tourism and amusement industry under its management-Jianshanpi For 15 consecutive years, the resort and Naughty World have won the Excellence Award for 12 consecutive years. They have outstanding management results and have successfully built Tainan's high-quality tourism brand.
3. Good results in promoting participation and investment - the fish market investment promotion successfully created the most beautiful pearl on the canal <br> In order to restore the old glory of the fish market, the Tourism Bureau used BOT method to attract investment and introduce private forces, and joined hands with Qingfeng Investment Co., Ltd., among others The wall structure will be restored and developed based on the principle of preserving the current site, creating spaces for catering, leisure accommodation, arts and cultural performances, and sales of local products. Upon completion of the project, the old cultural memory of the fish market will be restored, and a canal will be created to connect the city. District’s tourist highlights.
4. Tourism construction creates highlights - Tourism construction continues to be optimized to create new recreation highlights. "Key Scenic Area Recreation Corridor Plan - Gold Coast. Ocean New Paradise" has received a four-year national competitive recreation corridor construction subsidy from the Tourism Bureau of the Ministry of Transport 2 100 million yuan in software and hardware funding will drive the upgrading of the Gold Coast region and the overall tourism industry. "Shanyan Landscape Highlights Construction" creates the "Tree of Life" art work and seaside platform, Shanyan Landscape Park, and Qingkunyu settlement beautification, becoming a new tourism landmark in Tainan. Continuous investment in construction in Hutoupi Park has exceeded 230 million yuan in 2 years. Among them, the "all-age landscape recreation ground" has won the "2023 Architecture and Landscape Award", "2023 National Excellence in Construction Award" and "23rd Public Works Gold Award" and many other awards.
5. The most exciting tourism activities - annual tourism activities attracted more than 1.33 million visitors. 2024 Taiwan Lantern Festival Long Yao Tainan <br> launched year-round city marketing with unique theme activities. In addition to highlight activities with Tainan characteristics, the "2024 Taiwan Lantern Festival" launched for the first time this year ONE PIECE Tide Festival" is extremely popular, with more than 820,000 visitors. Year-round sightseeing activities make Tainan fun all year round, attracting more than 1.33 million tourists, and it has become a tourist attraction. After 16 years of success, the 35th "2024 Taiwan Lantern Festival" will be held in Tainan next year. With the theme of "Long Yao Tainan", it is expected to attract 10 million domestic and foreign tourists and create a tourism output value of more than 15 billion yuan in the surrounding area.
6. Innovation in city marketing - Creative city marketing has set off a new trend in Tainan tourism <br> Make good use of topics and creative highlights to strengthen city marketing, such as "I support you to explore Tainan at a great value" special route selection, "Looking for fish in travel" Toujun" stamp award, "Ox Cart Come and Go Theater Sightseeing" attraction guide, "Travel Unique Species - Slash Master" itinerary, "2023 Trendy Way Tainan" to tap potential stores, and "Incentive Travel Plan" successfully drove more than 4 Creative marketing such as tens of millions of tourism output value has set off a new trend in Tainan tourism and effectively attracted tourists to Tainan.
7. Enjoy a high reputation in food tourism - Create a Michelin-starred city of gourmet food to communicate with the world through Tainan’s food <br> Actively strive for international evaluations and create a high-profile reputation as a gourmet city. Following the first time Tainan was included in the "Michelin Guide" evaluation in 2022, in 2023 A total of 56 stores in Tainan have been awarded Bib Gourmand, among which the newly selected stores are the highest in Taiwan. The "International Food Forum", "Food and Wine Carnival", "Fucheng Burger Festival" and a number of "food theme events" were held to communicate with the world through Tainan's food, and successfully marketed Tainan tourism with food.
8. International Tourism Innovation Bureau - International tourism innovation and expansion, strong reception energy and perfect score for welcoming guests
In 2023, the Tainan 400 "Truly Tainan" international image advertisement was exposed in Japan, South Korea, Thailand, Vietnam, Singapore, Malaysia, Hong Kong and other places, reaching more than 120 million people. Actively participated in international travel fairs and promotions, and even won the "2023 Best Booth Marketing Award" at the Busan International Travel Fair. This year, Tainan participated in the "Feast of Light" in Osaka, Japan for the fifth time. It was the only international participating city invited, which aroused widespread response and allowed more international friends to see the beauty of Tainan. It has also used celebrities and Internet celebrities to endorse marketing, and its international reputation has greatly increased; it has promoted the optimization of the multi-lingual environment, continued to promote English walking guides, managed tourism seed ambassadors, foreign language training for tour guides, new residents and tourism drivers, etc., and became the first-line tourism ambassador , Strengthen the energy of international tourism reception.
9. Convenient Low-Carbon Tourism - Themed guided tours in Tainan are the most convenient for low-carbon tourism <br> The themed guided walking routes launch 16 Chinese walking guides, 3 English walking routes and specific activity routes, attracting tourists every year Nearly ten thousand people participated. Successfully won Taiwan Travel's optimized new routes "Guanziling-Dongshan Coffee Line" and "Yujing-Meiling Line" to expand Tainan Travel's service territory. The "Tainan Low-Carbon Travel Guide" travel tool book was released. It uses six major transfer stations, combined with Taiwan Travel and Greater Tainan buses, as well as YouBike and walking guide services, to allow tourists to experience the in-depth beauty of Tainan's low-carbon tourism.
10. Re-expanding water tourism - promoting water tourism to create a water-friendly tourist paradise <br> The Tourism Bureau has been deeply involved in water recreation activities for more than ten years. This year, it held the "Swimming Crossing Hutou Pi" event for the first time, with more than 1,500 swimmers participating; it successfully promoted " "Tainan International Kite Surfing School" has become the only venue in the country that has IKO certification qualifications; it promotes the opening of the water storage area of Deyuanpi Reservoir to the use of rafts and floats, and provides guidance to outsourcing companies in applying for permission to use the water area for recreation. Continue to promote diverse water activities and create a water-friendly tourist paradise.
Mayor Huang Weizhe said that the city government’s Tourism Bureau, together with tourism industry players, has successfully turned around in the severe environment and delivered a brilliant report card, polishing Tainan’s brand as a tourist destination city. Director Lin Guohua pointed out that the "2024 Taiwan Lantern Festival" is the first international event to mark Tainan's 400th anniversary. The mayor and the city government team sincerely welcome people from all over the country to come to Tainan next year to participate in the country's largest lantern festival and light up Tainan through the Taiwan Lantern Festival. , let the world see Taiwan.
