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The Busan International Travel Fair (BITF) is South Korea's most representative international travel expo. It provides diverse exhibition booths and communication platforms to allow Korean people to more intuitively understand travel trends and information around the world after the epidemic. Since the opening of the border, Korean tourists to Taiwan have grown rapidly. In the first quarter of this year, 148,000 people came to Taiwan, making it the number one source country. The Tainan City Government Tourism Bureau seized the excellent business opportunity to attract customers and went to the 2023 Busan International Travel Show to market Tainan tourism. It also promoted the 2024 Taiwan Lantern Festival in Tainan and the International Orchid Exhibition and other Tainan events. The travel show came to a successful conclusion on October 8. It attracted one million visitors during the four-day exhibition period. The Tainan pavilion promoted Tainan tourism to Korean people. Not only was it recognized by the overwhelming popularity, it was also awarded the "Best Booth Marketing Award" by the conference, showing its market impact. This recognition of the efforts of the government team is believed to deepen the Korean people’s impression of Tainan and increase Korean tourists’ interest and willingness to travel to Tainan.
Tainan Mayor Huang Weizhe said that South Korea is one of the key target markets for Tainan to promote international tourism marketing. The two countries have very close economic and trade relations and are each other's important trading partners. Exchanges and cooperation between the two parties have also been broadened and deepened year by year. The Tainan City Government Tourism Bureau participated in the 2023 Busan International Travel Fair on October 5. Compared with previous international travel fairs, a "Tainan Pavilion" was specially set up to promote Tainan tourism to friends and tourism operators in Busan, South Korea, with the most popular Tainan in recent times. 400 "Truly Tainan" is decorated with the theme of the Taiwanese drama "Want to Meet You", which is loved by Koreans. At the same time, the Taiwan Literature Museum was invited to use the image of the ancient capital of Tainan 400 as the theme, with cheongsam costumes and literary artistic conception to market the cross-temporal travel interest to Korea. The enthusiasm of tourists to showcase the elegance of Tainan, the ancient cultural capital, successfully attracted the attention of the Korean people, making the Tainan Pavilion the focus of the travel exhibition.
Lin Guohua, director of the Tainan City Government Tourism Bureau, said that in anticipation of the overseas travel boom after the epidemic in South Korea, and in conjunction with the high popularity of the Taiwanese drama "Want to See You" in South Korea, he will participate in the 2022 Busan International Travel Fair last year (2022) and receive the " "Best Booth Content Award", this year we will go to Busan, South Korea to participate in the exhibition again. Through the urban image of the "ancient cultural capital" of the Tainan Pavilion, paired with the distinctive cheongsam dress, the Tainan Pavilion attracted the curiosity of the exhibitors at a glance. Not only that, specially-made Tainan 400 and South Korean flag orchids, dried mangoes, grapefruit ginseng, pineapple cakes, Dongshan coffee and other Tainan agricultural specialties are also carefully prepared on site, as well as Tainan 400 coasters, cup bags and other cultural and creative items to accompany interactive gifts. The event successfully attracted the attention of Korean tourists. Korean tourists queued up in long queues to grab dried mangoes. The specially made Korean flag orchids also attracted a large number of Korean people to snap photos. It became a highlight of the travel exhibition. The Tainan Pavilion also won the "Best Booth Marketing" award. "Award" for sure.
The Tourism and Tourism Bureau stated that in order to prepare for major events such as the 2024 Tainan 400 and the Taiwan Lantern Festival, the city government continues to participate in the promotion and advertising of many large-scale international travel fairs, charter flight itineraries and the 2024 Taiwan Lantern Festival and other city marketing promotions, and actively seizes opportunities to continue to enhance Tainan International tourism reception energy, including "English, Japanese, Korean, Thai and Vietnamese" multi-language menu optimization, foreign language training program for sightseeing bus and taxi drivers, foreign language tour guide training program, and multiple exchange meetings with the travel industry, hotel and accommodation industry associations and other industries to maintain good performance Interactive, ready to bring more and more exciting trips to the ancient capital of Tainan to international tourists. If you want to know more about the latest tourist attractions and activities in Tainan, please continue to pay attention to "Tainan Tourism Network" and " Tainan Tourism Fan Page ".
Tainan Mayor Huang Weizhe said that South Korea is one of the key target markets for Tainan to promote international tourism marketing. The two countries have very close economic and trade relations and are each other's important trading partners. Exchanges and cooperation between the two parties have also been broadened and deepened year by year. The Tainan City Government Tourism Bureau participated in the 2023 Busan International Travel Fair on October 5. Compared with previous international travel fairs, a "Tainan Pavilion" was specially set up to promote Tainan tourism to friends and tourism operators in Busan, South Korea, with the most popular Tainan in recent times. 400 "Truly Tainan" is decorated with the theme of the Taiwanese drama "Want to Meet You", which is loved by Koreans. At the same time, the Taiwan Literature Museum was invited to use the image of the ancient capital of Tainan 400 as the theme, with cheongsam costumes and literary artistic conception to market the cross-temporal travel interest to Korea. The enthusiasm of tourists to showcase the elegance of Tainan, the ancient cultural capital, successfully attracted the attention of the Korean people, making the Tainan Pavilion the focus of the travel exhibition.
Lin Guohua, director of the Tainan City Government Tourism Bureau, said that in anticipation of the overseas travel boom after the epidemic in South Korea, and in conjunction with the high popularity of the Taiwanese drama "Want to See You" in South Korea, he will participate in the 2022 Busan International Travel Fair last year (2022) and receive the " "Best Booth Content Award", this year we will go to Busan, South Korea to participate in the exhibition again. Through the urban image of the "ancient cultural capital" of the Tainan Pavilion, paired with the distinctive cheongsam dress, the Tainan Pavilion attracted the curiosity of the exhibitors at a glance. Not only that, specially-made Tainan 400 and South Korean flag orchids, dried mangoes, grapefruit ginseng, pineapple cakes, Dongshan coffee and other Tainan agricultural specialties are also carefully prepared on site, as well as Tainan 400 coasters, cup bags and other cultural and creative items to accompany interactive gifts. The event successfully attracted the attention of Korean tourists. Korean tourists queued up in long queues to grab dried mangoes. The specially made Korean flag orchids also attracted a large number of Korean people to snap photos. It became a highlight of the travel exhibition. The Tainan Pavilion also won the "Best Booth Marketing" award. "Award" for sure.
The Tourism and Tourism Bureau stated that in order to prepare for major events such as the 2024 Tainan 400 and the Taiwan Lantern Festival, the city government continues to participate in the promotion and advertising of many large-scale international travel fairs, charter flight itineraries and the 2024 Taiwan Lantern Festival and other city marketing promotions, and actively seizes opportunities to continue to enhance Tainan International tourism reception energy, including "English, Japanese, Korean, Thai and Vietnamese" multi-language menu optimization, foreign language training program for sightseeing bus and taxi drivers, foreign language tour guide training program, and multiple exchange meetings with the travel industry, hotel and accommodation industry associations and other industries to maintain good performance Interactive, ready to bring more and more exciting trips to the ancient capital of Tainan to international tourists. If you want to know more about the latest tourist attractions and activities in Tainan, please continue to pay attention to "Tainan Tourism Network" and " Tainan Tourism Fan Page ".
