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As the borders of various countries are gradually lifted after the epidemic, Tainan has actively entered the post-epidemic international tourism market. It has not only continued to improve the international friendly tourism environment, but also actively marketed and promoted Tainan tourism to international target markets. In view of the rapid growth in the number of Korean tourists visiting Taiwan, the Tainan City Government Tourism Bureau went to Busan, South Korea to hold a Tainan tourism promotion briefing, and exhibited at the Tainan pavilion at the 2023 Busan International Travel Fair (BITF), with the theme of Tainan's 400 ancient capital images, through The "Truly Tainan" Tainan international image advertisement and the Taiwanese drama "I Want to See You" are extremely popular in South Korea, marketing the charm of Tainan's ancient capital to Korean tourists, and arousing Korean tourists' desire to travel to Tainan.
Tainan Mayor Huang Weizhe said that the popularity of Tainan's food and the Taiwanese drama "I Want to Meet You" has attracted Koreans to visit Tainan. The Tainan City Government took advantage of the victory and invited local Korean tourism operators to participate in the Tainan tourism promotion organized by the Tainan City Government. Briefing session, and exhibiting at the Busan International Travel Fair again after last year, we hope to allow more Korean tourism industry operators and tourists to understand Tainan’s diverse urban charm, and to effectively enhance the effectiveness of Tainan’s tourism marketing through a two-pronged B2B and B2C strategy.
Director Lin Guohua of the Tainan City Government’s Tourism Bureau said that in order to more accurately market the Korean target group, the Tourism Bureau specially invited well-known Korean tourism operators such as China Airlines Busan Branch, Hana Tour, Hanjin Tourism, Mode Tour, Yellow Balloon, Lotte Tourism, Tour operators such as Travel Doctor, Interpark, W Tour, and TOURIS, which together account for more than 85% of the city, participated in the Tainan tourism promotion briefing. The industry operators responded enthusiastically and looked forward to arranging itineraries to visit Tainan, making Tainan the first choice for Korean tourists to travel to Taiwan. In anticipation of the boom in Korean overseas travel after the epidemic, the Tourism Bureau specially went to South Korea to participate in the Busan International Travel Fair this year. On the first day of the opening on October 5, not only KOTFA Chairman Shen Jingmu personally attended the opening of the Tainan pavilion, but KNN Busan TV and Busan Economic Revitalization The Academy also visited the Tainan Pavilion for interviews, hoping to let more Korean people know the charm of Tainan, the ancient cultural capital, and promote major events such as Tainan 400 and the 2024 Taiwan Lantern Festival in Tainan. Not only that, in order to promote Tainan’s high-quality and delicious agricultural specialties to the Korean people, Tainan specialty souvenirs such as dried mango, grapefruit ginseng, pomelo crisps, Dongshan coffee, etc. were also distributed at this promotional briefing and at the travel exhibition booth. The response was enthusiastic and successful. Attract the attention of Korean tourists to Tainan tourism. In order to further promote Tainan’s sightseeing and diverse and high-quality agricultural products to the Korean public, the Tourism and Tourism Bureau also made a special visit to one of Korea’s most representative department stores, “Lotte Department Store” on October 6. The head of the food team of Lotte Department Store’s Busan store Managers Park Yingjun and Kim Kuimin attended the event in person to communicate with the Tainan City Government’s Tourism Bureau. The two parties actively expanded cooperation opportunities between Tainan and South Korea’s local agricultural specialty products dealers, hoping to market more of Tainan’s high-quality agricultural specialties to South Korea.
In order to welcome Tainan 400 in 2024 and attract more international tourists to participate in the event, the city government is carefully operating the international market. During the epidemic, it continued to train tour guides from many countries, provided a friendly tourism environment, and participated in many large-scale international travel exhibitions to promote marketing and advertising. With launches, charter flight itineraries and city marketing promotions such as the 2024 Taiwan Lantern Festival, we are always ready to bring more and more exciting trips to the ancient capital of Tainan to international tourists. If you want to know more about the latest Tainan sightseeing attractions and activities, please continue to pay attention to "Tainan Tourism" "Network" and "Tainan Tourism Fan Page".
Tainan Mayor Huang Weizhe said that the popularity of Tainan's food and the Taiwanese drama "I Want to Meet You" has attracted Koreans to visit Tainan. The Tainan City Government took advantage of the victory and invited local Korean tourism operators to participate in the Tainan tourism promotion organized by the Tainan City Government. Briefing session, and exhibiting at the Busan International Travel Fair again after last year, we hope to allow more Korean tourism industry operators and tourists to understand Tainan’s diverse urban charm, and to effectively enhance the effectiveness of Tainan’s tourism marketing through a two-pronged B2B and B2C strategy.
Director Lin Guohua of the Tainan City Government’s Tourism Bureau said that in order to more accurately market the Korean target group, the Tourism Bureau specially invited well-known Korean tourism operators such as China Airlines Busan Branch, Hana Tour, Hanjin Tourism, Mode Tour, Yellow Balloon, Lotte Tourism, Tour operators such as Travel Doctor, Interpark, W Tour, and TOURIS, which together account for more than 85% of the city, participated in the Tainan tourism promotion briefing. The industry operators responded enthusiastically and looked forward to arranging itineraries to visit Tainan, making Tainan the first choice for Korean tourists to travel to Taiwan. In anticipation of the boom in Korean overseas travel after the epidemic, the Tourism Bureau specially went to South Korea to participate in the Busan International Travel Fair this year. On the first day of the opening on October 5, not only KOTFA Chairman Shen Jingmu personally attended the opening of the Tainan pavilion, but KNN Busan TV and Busan Economic Revitalization The Academy also visited the Tainan Pavilion for interviews, hoping to let more Korean people know the charm of Tainan, the ancient cultural capital, and promote major events such as Tainan 400 and the 2024 Taiwan Lantern Festival in Tainan. Not only that, in order to promote Tainan’s high-quality and delicious agricultural specialties to the Korean people, Tainan specialty souvenirs such as dried mango, grapefruit ginseng, pomelo crisps, Dongshan coffee, etc. were also distributed at this promotional briefing and at the travel exhibition booth. The response was enthusiastic and successful. Attract the attention of Korean tourists to Tainan tourism. In order to further promote Tainan’s sightseeing and diverse and high-quality agricultural products to the Korean public, the Tourism and Tourism Bureau also made a special visit to one of Korea’s most representative department stores, “Lotte Department Store” on October 6. The head of the food team of Lotte Department Store’s Busan store Managers Park Yingjun and Kim Kuimin attended the event in person to communicate with the Tainan City Government’s Tourism Bureau. The two parties actively expanded cooperation opportunities between Tainan and South Korea’s local agricultural specialty products dealers, hoping to market more of Tainan’s high-quality agricultural specialties to South Korea.
In order to welcome Tainan 400 in 2024 and attract more international tourists to participate in the event, the city government is carefully operating the international market. During the epidemic, it continued to train tour guides from many countries, provided a friendly tourism environment, and participated in many large-scale international travel exhibitions to promote marketing and advertising. With launches, charter flight itineraries and city marketing promotions such as the 2024 Taiwan Lantern Festival, we are always ready to bring more and more exciting trips to the ancient capital of Tainan to international tourists. If you want to know more about the latest Tainan sightseeing attractions and activities, please continue to pay attention to "Tainan Tourism" "Network" and "Tainan Tourism Fan Page".
