首頁/ 最新消息/ The Nanshi government team went to the stars to promote mango marketing and sightseeing. Singaporean tourism industry praised the charm of agricultural tourism in the ancient capital of Tainan.
The Nanshi government team went to the stars to promote mango marketing and sightseeing. Singaporean tourism industry praised the charm of agricultural tourism in the ancient capital of Tainan. 2023/07/29
Deputy Mayor Zhao Qinghui (fourth from right) took a group photo with Singapore Group Travel Agency, General Manager Zeng Wenhui of China Airlines Singapore Branch (third from right) and Chairman Cai Chenghong (first from left) of Tainan Travel Business Association after the exchange meeting

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With the gradual recovery of the global tourism industry, in order to promote mangoes and Tainan tourism, Tainan City Government Deputy Mayor Zhao Qinghui led a team to lead a team from the Tourism and Tourism Bureau, the Agricultural Bureau, the Tainan City Travel Business Association and the agricultural industry to Singapore on July 27. Held a press conference to promote the marketing of Tainan mangoes, and held exchanges with the Singapore Office of the Tourism Bureau of the Ministry of Communications, China Airlines Singapore Branch, and Singapore group travel agencies. In addition to listening to the needs and suggestions of Singaporean drop-off operators, they also aimed at the international tourism market after the epidemic. to communicate.

Tainan Mayor Huang Weizhe said that Singapore is one of the important tourist source markets in Tainan. According to statistics from the Tourism Bureau of the Ministry of Communications, since the border policy was loosened on October 13 last year (111), the settlement of international tourists after entry was opened until February this year. The number of tourists to Taiwan reached 84,779, ranking second among countries that visit Taiwan in the world. Since March this year, more than 30,000 visitors from Singapore have come to Taiwan every month, making it one of the important tourist source markets for international tourism in Taiwan. Singapore is an important economy in Southeast Asia with a mature tourism market. There are many flights between Singapore and Taiwan, as well as similar language and cultural backgrounds. Due to the impact of the economic environment, tourists tend to seek travel solutions that are value for money and close to home. Nowadays, At a time when tourists from all over the world are rushing to Taiwan, Singapore is an important option worthy of investing resources to strengthen its operations.

This time, the Tourism and Tourism Bureau and the Tainan City Travel Business Association paid a special visit to the Singapore Office of the Tourism Bureau of the Ministry of Communications, and invited China Airlines Singapore Branch and Singapore group tour operators to host the exchange of travel opinions. The industry said that Singapore tourists not only love Tainan In addition to the delicious food and the style of the ancient capital, they are full of praise for the agricultural tourism experience attractions such as Xianhu Farm and Dakeng Leisure Farm. In addition, the Tourism Bureau will also promote the Taiwan Lantern Festival and Tainan 400 series of activities to industry operators next year, and target post-epidemic tourism. Exchange opinions on low and peak seasons, tourists' preferences and habits, and plan to formulate more accurate and effective international tourism promotion strategies in the future.

Deputy Mayor Zhao Qinghui said that Singapore’s tourism in Taiwan mainly focuses on food, natural scenery and outdoor tourism. Tainan not only has famous food, snacks and cultural and historical sites, but also is one of the important agricultural production bases in the country, such as the mangoes that were promoted in Singapore this time In addition, other characteristic agricultural products such as pineapples and milkfish are very popular. In addition, Tainan's rich and diverse agricultural tourism resources such as leisure farms and fruit picking experience are especially popular among Singaporean tourists. Visitors from Singapore are welcome not only to buy Tainan mangoes, but also to visit Tainan in person to experience Tainan's beautiful mountains and rivers, gourmet snacks, experience authentic Tainan flavors, and experience the diverse charms of the ancient capital and agricultural tourism.

Lin Guohua, acting director of the Tourism and Tourism Bureau of the Tainan City Government, said that since Singapore is visa-free and it only takes more than 4 hours to arrive in Taiwan by plane, the weather is cooler than Singapore, the food is abundant, the people are friendly, and the natural scenery is beautiful. One of the main options for traveling abroad. After the Nanshi Tourism Bureau started marketing in the Singapore and Malaysia markets in 2016, the number of Singaporean tourists increased significantly. Before the epidemic (2010), the number of Singaporean tourists who came to Tainan for tourism and accommodation exceeded 24,000 per year.

The Tourism Bureau stated that in order to attract more international tourists, the Tourism Bureau continues to work hard to establish an international tourist-friendly service reception chain to provide a better tourist experience. Shopping” 5-oriented inspection and strengthening of the friendliness of the city’s tourist reception services, including the guidance of multilingual menus of “English, Japanese, Korean, Thai and Vietnamese”, the guidance and optimization of multilingual friendly reception services for tourism operators, the establishment of a database of multilingual reception services, Compiled Tainan's "Creating an International Friendly Tourism Environment Workbook", and guided local tourism operators to obtain the WTTC Safe Travel Stamp International Certification, etc., to improve the international friendly reception environment in business venues. In addition, in the establishment of a tourist-friendly service system, the Tourism Bureau provides Chinese, English, Japanese, Vietnamese and 4-language services and LINE@24-hour online consultation for international tourists at the physical travel service center; it also conducts training for tourist guides, counseling new residents and passenger transportation , Taxi, and passenger car rental operators have become front-line tourism ambassadors. The official website also provides free walking guide reservations in English, leading foreign tourists to have a deeper understanding of Tainan, and comprehensively improving Tainan's international tourism reception services from the aspects of food, accommodation, travel, shopping, transportation, etc., so that foreign tourists can come to Tainan with peace of mind and convenience Tourism, establish word-of-mouth marketing for Tainan to cultivate more international tourism fans.

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