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According to the latest statistics from the Taiwan Tourism Bureau of the Ministry of Communications, in the first quarter of 2012, the total room occupancy rate of the general hotel industry and the tourist hotel industry in Tainan once again dominated the entire Taiwan, continuing the popularity of tourism for 111 years, setting a new record for the general hotel industry and the tourist hotel industry The total room occupancy rate is the first in the country. The overall number of businesses also sits firmly at the top of the six capitals, showing that Tainan's tourism market is well-recognized.
Mayor Huang Weizhe said that the city government team has recovered after the epidemic and racked its brains to attract and retain guests. In addition, the Tainan City Hotel Business Association, the Tainan City Hotel Business Association, and the Tainan City B&B Cultural Development Association have worked together to fight the epidemic of the Chinese people. After the willingness to travel, successfully build the first brand of China National Travel Service. In 2011, Tainan City handed over the outstanding report card of the first hotel room occupancy rate in the country for the first time in 2011. At the same time, the annual number of accommodation tourists in 2011 also exceeded 5 million for the first time, setting a new record in history and successfully becoming the earliest tourism recovery in the country. City.
Lin Guohua, Acting Director of the Tourism and Tourism Bureau, pointed out that Tainan not only ranks first among the six capitals in terms of the number of hotels in the hotel industry, but also grows steadily. Recently, the guest room occupancy rate of the overall hotel industry has been even more eye-catching. After the 2011 annual guest room occupancy rate ranked first in the country for the first time, and also reached the historical record of 5 million annual accommodation tourists, it remained the same in the first quarter of 2012. The room occupancy rate of the high-end, general hotel industry and tourist hotel industry is also the highest in the country. Among them, the hotel room occupancy rate of 68.83% is the most amazing, which is nearly 10% ahead of the other five cities. It is obvious that the policy of the Tourism and Tourism Bureau to assist the hotel industry to develop multiple markets will gradually show results. In the future, it will continue to actively guide And implement management, promote the hotel industry to grasp the future trend and develop their own positioning and lock the target market. At present, the hotel industry in Tainan City has obtained environmental protection labels, environmentally friendly hotels and bicycle-friendly hotels are among the best in the country. The Tourism and Tourism Bureau is looking further into the future. In September 2011, it led local governments across the country to cooperate with the Global Sustainable Tourism Council (GSTC; Global Sustainable Tourism Council) and Agoda to launch a sustainable tourism training course (STTP; Sustainable Tourism Training Program ). Starting this year, we will aim to obtain the Green Destination certification, and further build Tainan City into a sustainable tourism city.
Acting Director Lin Guohua added that in response to the progress of reopening the hotel at the original site of Taiyi Lizhi, which is concerned by the public, there is good news recently that it has been leased by Forte Hotel Group. It will be refurbished at 1 billion yuan, and it is expected to open in the first quarter of 2014. It will introduce tourism to Tainan City, and it is also expected to promote employment and increase competition in the hotel industry. The Tourism Bureau will continue to closely monitor the progress of the application, and will also provide necessary administrative assistance through the single window.
Mayor Huang Weizhe said that the city government team has recovered after the epidemic and racked its brains to attract and retain guests. In addition, the Tainan City Hotel Business Association, the Tainan City Hotel Business Association, and the Tainan City B&B Cultural Development Association have worked together to fight the epidemic of the Chinese people. After the willingness to travel, successfully build the first brand of China National Travel Service. In 2011, Tainan City handed over the outstanding report card of the first hotel room occupancy rate in the country for the first time in 2011. At the same time, the annual number of accommodation tourists in 2011 also exceeded 5 million for the first time, setting a new record in history and successfully becoming the earliest tourism recovery in the country. City.
Lin Guohua, Acting Director of the Tourism and Tourism Bureau, pointed out that Tainan not only ranks first among the six capitals in terms of the number of hotels in the hotel industry, but also grows steadily. Recently, the guest room occupancy rate of the overall hotel industry has been even more eye-catching. After the 2011 annual guest room occupancy rate ranked first in the country for the first time, and also reached the historical record of 5 million annual accommodation tourists, it remained the same in the first quarter of 2012. The room occupancy rate of the high-end, general hotel industry and tourist hotel industry is also the highest in the country. Among them, the hotel room occupancy rate of 68.83% is the most amazing, which is nearly 10% ahead of the other five cities. It is obvious that the policy of the Tourism and Tourism Bureau to assist the hotel industry to develop multiple markets will gradually show results. In the future, it will continue to actively guide And implement management, promote the hotel industry to grasp the future trend and develop their own positioning and lock the target market. At present, the hotel industry in Tainan City has obtained environmental protection labels, environmentally friendly hotels and bicycle-friendly hotels are among the best in the country. The Tourism and Tourism Bureau is looking further into the future. In September 2011, it led local governments across the country to cooperate with the Global Sustainable Tourism Council (GSTC; Global Sustainable Tourism Council) and Agoda to launch a sustainable tourism training course (STTP; Sustainable Tourism Training Program ). Starting this year, we will aim to obtain the Green Destination certification, and further build Tainan City into a sustainable tourism city.
Acting Director Lin Guohua added that in response to the progress of reopening the hotel at the original site of Taiyi Lizhi, which is concerned by the public, there is good news recently that it has been leased by Forte Hotel Group. It will be refurbished at 1 billion yuan, and it is expected to open in the first quarter of 2014. It will introduce tourism to Tainan City, and it is also expected to promote employment and increase competition in the hotel industry. The Tourism Bureau will continue to closely monitor the progress of the application, and will also provide necessary administrative assistance through the single window.
ranking | County or city | Overall Hotel Occupancy Rate | General Hotel Occupancy Rate | Occupancy rate of tourist hotel industry |
---|---|---|---|---|
1 | Tainan City | 58.95% | 56.19% | 68.83% |
2 | Taipei City | 55.72% | 52.05% | 59.82% |
3 | Hsinchu County | 52.18% | 45.69% | 55.89% |
4 | Miaoli County | 52.05% | 49.26% | 62.27% |
5 | chiayi city | 51.56% | 50.90% | 54.47% |
6 | kaohsiung city | 50.29% | 48.50% | 53.53% |
7 | kaohsiung city | 48.86% | 42.65% | 64.81% |
8 | kaohsiung city | 47.37% | 46.89% | 49.03% |
9 | kaohsiung city | 7.17% | 41.06% | 58.14% |
-- | national average | 46.91% | 42.68% | 56.41% |
10 | Yilan County | 45.80% | 44.09% | 49.72% |
12 | New Taipei City | 43.71% | 39.71% | 58.20% |
15 | Taichung | 40.51% | 37.30% | 57.87% |