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Tainan has a solid urban background, which attracts domestic and foreign tourists to take a leisurely and in-depth tour. Among the tours of scenic spots, the most popular thing is the hotel environment full of humanistic style. More than 3.5 million tourists stay in Tainan every year, and the accommodation rate in Tainan has repeatedly ranked first in the six cities despite the impact of the epidemic. In March this year, the Tourism Bureau of the Ministry of Communications released a performance assessment for the local government's hotel management guidance, and Tainan City also won the special award for four consecutive years. . The city government actively guides and implements management simultaneously, and cooperates with the hotel industry every year to polish Tainan's tourism brand. This year's "Hospitality Industry Expansion Market and Service Quality Improvement Counseling Program" launched a series of training courses and benchmarking industry visits in March. After the course training, a result presentation meeting was held, and the participants were again invited to issue training certificates to witness public and private Work together to achieve results!
Mayor Huang Weizhe pointed out that this plan combines training courses with image film production and cross-media publicity. The content of the plan is diverse and rich, taking into account market expansion and function improvement. At the same time, it also demonstrates the advantages and competitiveness of Tainan Hotel through image film production and broadcasting. This training program runs simultaneously with audio-visual production. During the training period, the filming team also shot videos in many high-quality hotels and homestays in the city. The presentation of the results will be the first to premiere a 30-second themed promotional video. The image video is themed "Tainan is up to you to book this night" and incorporates the diverse styles of accommodation in Tainan. , the film will also be promoted through TV and online communities to expand the voice of improving the quality of Tainan's hotel services and attract tourists' favor and visits.
This year's training course created brilliant and diverse themes. In addition to business practices and marketing thinking, localized details and story-based experience elements were added. A strong lineup of teachers is composed of officials from the Tourism and Tourism Bureau, hotel experts and scholars, and benchmarking industry players. The diversified content taught includes high-quality hotel sharing, business practices, cultural and creative experience, local creation, innovative tourism, tourism resources and planning, and housekeeping functions. Training, customer relations, mobile phone photography, Internet marketing, regulatory discussions, etc.
Mayor Huang Weizhe pointed out that the plan has held 4 lodging application briefings since March, and the lodging market has continued to expand to the present, with a total of 813 establishments, including 6 tourist hotels, 255 general hotels and 552 homestays. After 8 sessions, 25 professional courses and 2 visits to benchmarking operators, after the rich and solid functional training courses, Lin Guohua, acting director of the Tourism and Tourism Bureau, issued homestay training course completion certificates to 37 people in the industry, and completed the hotel training course The certificates were awarded to 10 operators. In addition to congratulations to the operators, they also hope to make persistent efforts to create new opportunities for Tainan hotels.
This plan is combined with the training courses to simultaneously plan to hold the "One-Day Living Circle B&B Small Travel Itinerary Design Competition". The travel itinerary of our own target customer group is carried out simultaneously through professional review scoring and Facebook voting, and the top three best itineraries of this plan are selected by voting! At the same time, the three winners of the competition were awarded certificates of commendation at the presentation of the results.
Lin Guohua, Acting Director of the Tourism and Tourism Bureau, said that after the trainees have gone through a series of quality improvement courses, the industry will be able to design a set of exclusive itineraries for their own homestays by combining what they have learned in the classroom in a practical design way. In addition to learning to comb through resources during the implementation process, the industry can also produce a practical itinerary to provide tourists with experience in the future.
Lin Guohua, acting director of the Tourism and Tourism Bureau, added that through this plan, the service quality of the hotel industry can be improved, and more people can see the beauty of Tainan hotels through media promotion. The 30-second image video is specially selected to be released before the summer tourist season. as the first wave of publicity. In the follow-up, we will explore the moving stories and the spirit of the staff behind the scenes in the form of documentaries for the hotel industry, presenting the friendly environment of Tainan's hotel management with care. With the production and broadcasting of videos and the operation of hotel issues, the integrated marketing of offline and online cross-media channels has substantially expanded the quality of Tainan’s hotels, increased their volume and exposure, attracted tourists, and increased the tourism output value of Tainan.
Mayor Huang Weizhe pointed out that this plan combines training courses with image film production and cross-media publicity. The content of the plan is diverse and rich, taking into account market expansion and function improvement. At the same time, it also demonstrates the advantages and competitiveness of Tainan Hotel through image film production and broadcasting. This training program runs simultaneously with audio-visual production. During the training period, the filming team also shot videos in many high-quality hotels and homestays in the city. The presentation of the results will be the first to premiere a 30-second themed promotional video. The image video is themed "Tainan is up to you to book this night" and incorporates the diverse styles of accommodation in Tainan. , the film will also be promoted through TV and online communities to expand the voice of improving the quality of Tainan's hotel services and attract tourists' favor and visits.
This year's training course created brilliant and diverse themes. In addition to business practices and marketing thinking, localized details and story-based experience elements were added. A strong lineup of teachers is composed of officials from the Tourism and Tourism Bureau, hotel experts and scholars, and benchmarking industry players. The diversified content taught includes high-quality hotel sharing, business practices, cultural and creative experience, local creation, innovative tourism, tourism resources and planning, and housekeeping functions. Training, customer relations, mobile phone photography, Internet marketing, regulatory discussions, etc.
Mayor Huang Weizhe pointed out that the plan has held 4 lodging application briefings since March, and the lodging market has continued to expand to the present, with a total of 813 establishments, including 6 tourist hotels, 255 general hotels and 552 homestays. After 8 sessions, 25 professional courses and 2 visits to benchmarking operators, after the rich and solid functional training courses, Lin Guohua, acting director of the Tourism and Tourism Bureau, issued homestay training course completion certificates to 37 people in the industry, and completed the hotel training course The certificates were awarded to 10 operators. In addition to congratulations to the operators, they also hope to make persistent efforts to create new opportunities for Tainan hotels.
This plan is combined with the training courses to simultaneously plan to hold the "One-Day Living Circle B&B Small Travel Itinerary Design Competition". The travel itinerary of our own target customer group is carried out simultaneously through professional review scoring and Facebook voting, and the top three best itineraries of this plan are selected by voting! At the same time, the three winners of the competition were awarded certificates of commendation at the presentation of the results.
Lin Guohua, Acting Director of the Tourism and Tourism Bureau, said that after the trainees have gone through a series of quality improvement courses, the industry will be able to design a set of exclusive itineraries for their own homestays by combining what they have learned in the classroom in a practical design way. In addition to learning to comb through resources during the implementation process, the industry can also produce a practical itinerary to provide tourists with experience in the future.
Lin Guohua, acting director of the Tourism and Tourism Bureau, added that through this plan, the service quality of the hotel industry can be improved, and more people can see the beauty of Tainan hotels through media promotion. The 30-second image video is specially selected to be released before the summer tourist season. as the first wave of publicity. In the follow-up, we will explore the moving stories and the spirit of the staff behind the scenes in the form of documentaries for the hotel industry, presenting the friendly environment of Tainan's hotel management with care. With the production and broadcasting of videos and the operation of hotel issues, the integrated marketing of offline and online cross-media channels has substantially expanded the quality of Tainan’s hotels, increased their volume and exposure, attracted tourists, and increased the tourism output value of Tainan.
