Department of Health, Tainan City Government news release

Issued on July 9, 2015                                                                                                                                                                                                                                                     

Title: Marketing and Promotion of Tourism, Medicine, and Delicacies inTainanJointly withTianjinCityAgain

The 2015Tianjin- Taiwan Trade Fair is the largest-in-scale economic exchange exhibition organized by the Taiwan External Trade Development Council (TAITRA) in mainlandChinathis year. The trade fair grandly opened on July 2 and will continue for four consecutive days at the Meijiang Convention andExhibitionCenter. Well-received by local people and media last year, the Tainan City Government was a natural participant this year in the event again. Led by Mr. Sheng-Che Lin, Director, Department of Health, Tainan City Government, the delegation consisted of four health-care service providers, includingNationalChengKungUniversityHospital, E-Champ Dermatology Clinic, i-image Plastic Surgery, and Far-Eastern Dental Clinic to take part in the Healthy Medical Cosmetic Image House where the soft capabilities ofTaiwanin providing medical services were at display. They marketed and promoted advanced health examination as part of medical tourism, cosmetic medicine, and high-end dental services that are available inTainanto jointly build the brand image of quality medical care inTainanwhile at the same time promoting medical tourism toTainan. In addition, the "Tainan Image House—Agricultural Delicacies and Cultural Tours in Marvelous Tainan" jointly put together by the Agriculture Bureau, Tourism Bureau, Industrial Development & Investment Promotion Committee, Tainan Culture and Tourism Industries Association whose chairman is Mr. Yuan-Leng Su and honorary chairman is Ms. Bi-Zhu Chen, and contractors located in the City Characteristics Products Section proactively promoted quality agricultural and fishing industries in Tainan. The Aiwen mango from Yujing,Tainanwas the main feature andTainandelicacies and handy gifts were at display, too, to enable pepole to tasteTainandelicacies inTianjin. Council representative Yi-Jin Lin appeared in the event, too, under the cordial invitation from local businesses inTainanCity.

Marketing highlights for the City at the Healthy Medical Cosmetic Image House included advanced health examination, high-end cosmetic medicine, and dental cosmetic services, which are technology-oriented. Skills of top physicians and advanced equipment were marketed. During the stage time, National Cheng Kung University Hospital arranged presentation and introduction of the hospital, including its five-star health examination center, special advanced health examination equipment, the world's leading positron emission tomography instruments, 256-slice angiography CT scanning, and a complete set of services available for selection. The representatives also demonstrated how to measure waist circumference and calculate BMI, among other Q&A activities on medical and health questions. Far-Eastern Dental Clinic focused their promotion on digital dental aesthetics and the mature German CEREC 3D technique that helps establish a custom-made regimen for single-appointment dental restoration and treatment. There were many visitors making inquiries about dental implants and high-tech CEREC 3D inTaiwan. With the contents at display, the hope was that citizens ofTianjincan have the correct health-care knowledge and experience the brand new health LOHAS lifestyle at the same time! Helping international health-care service providers inTainanexpand their presence in mainlandChina. E-Champ Dermatology Clinic and i-image Plastic Surgery not only shared the concept and technique of bodily aesthetics with the citizens ofTianjinbut also helped directly marketTainanCity.

While the exhibition was on at the "City Characteristic Products Section -- Tainan Image House", theTainandelicacy area was packed with visitors every day and local broadcasting media competed with one against another in covering the news. The 300 boxes of 12 Aiwen mangoes from Yujing,Tainan, in particular, were the favorites ofTianjinpeople. With a limited number of boxes available each day, they fell short of satisfying local people's demand. As such, the mangoes were sold separately later on. Nevertheless, they were sold out on the morning of Day 3. In light of this, Chairman Wen-Der Luo of the Tianjin Taiwan Compatriots Enterprises Association strongly suggested that the quantities of Aiwen mangoes from Yujing can be increased in the future to satisfy the needs of people inTianjin. Other booths that attracted long queues of buyers also included those set by Minsin Foods, Hongyou Fresh Milk Meat Bums, Jaanjia Coffee, King 61 Drinks, Da Shuei Gang Plum Soup, and Xiu An Bean Jelly. Consumers indicated that dim sums fromTainanwere in line with the tastes of people inTianjinand many dealers expressed their desire to distribute the products. There were even dealers that purchased 5,000 boxes of pinapple cakes from Minsin Food right at the spot. During the 4-day exposition, all contractors had big sales and were approached by multiple distributors for possible cooperation opportunities. With the 14 contractors combined, the total revenue this year exceeded NT$5.55 million (including advance purchases on site and excluding the sales of Aiwen mangoes from Yujing). Compared to last year where the combined revenue from a total of 24 contractors was NT$5.5 million, the revenue grew by over 70% on average. All contractors went home with fruitful results; the exhibition was successful and ended on a beautiful note.

Tainan City Government is the only local government inTaiwanthat formed a delegation together with grassroots businesses for the joint marketing and exhibition effort. This time, the new Tainan City Image House featuring "Agricultural Delicacies and Cultural Tours in Marvelous Tainan" had image films ofTainanCityplayed at fixed time slots. With Aiwen mangoes from Yujing as the main feature, a total of 14 contractors set up 28 booths at the exposition. In addition, two hotels joined the marketing effort of the City this year; Tayih Landis provided consultation services regarding tourism and accommodations inTainanCitywhileSilks Placepromoted sightseeing and tourism inTainanCity. Together they welcomedTianjinpeople to come toTaiwanon a sightseeing tour.Tianjinis one of the prospective cities for backpackers in mainlandChina. With advantages in language and convenient visa application process for them to come toTaiwan, the City has overall planning in place for their tour of delicacy, sightseeing and great views toTainan, making it one of the optimal choices for mainland Chinese visitingTaiwanand receiving local medical services. 

Released by: Min-Hua Wu at the Division of Medical Affairs 

Telephone: 06-2679751 (Linsen Office) extension 117

Contact for contents of the news:

Agricultural delicacies: Specialist Shi-Hao Wang at 06-2953281, Industrial Development & Investment Promotion Committee,TainanCity

Medical tourism: Technician Min-Hua Wu at 06-2679751 extension 117, Department of Health, Tainan City Government