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The Tainan City Government Tourism and Tourism Bureau seized the excellent business opportunity of international tourism recovery, participated in the 2022 Busan International Travel Exhibition and set up a Tainan Pavilion to promote Tainan tourism to friends in Busan, South Korea. It was affirmed by the overwhelming popularity. With a successful conclusion, the Tainan Pavilion won the "Best Booth Content Award" from the Travel Expo Conference for its "TrulyTainan" cultural and ancient capital image advertisement and travel exhibition event planning. Tainan Mayor Huang Weizhe accepted the award at the municipal meeting today and said that this is the first time for Tainan to go to Korea to participate in an international travel exhibition. Tainan's international image advertisements and travel exhibition marketing promotion activities are jointly designed by the city government team and the Taiwan Inbound Tourism Association for the Korean market. Tainan won the award for the first time to participate in the exhibition. It is not only an affirmation of the efforts of the city government team, but also can deepen the Korean people's impression of Tainan and increase the interest and willingness of Korean tourists to travel to Tainan.
Busan International Travel Fair is the most representative international travel expo in South Korea. This year, after being suspended due to the impact of the new crown pneumonia epidemic, it will be held again after three years. A total of 30 countries, 320 tourism operators and local government units participated in the grand event, providing The multiple exhibition booths and communication platforms allow Korean people to more intuitively understand tourism trends and information around the world after the epidemic. Mayor Huang Weizhe said that South Korea is one of the key target markets for Tainan to promote international tourism marketing. It is expected that the borders of countries around the world will gradually open up in the second half of the year. In the travel exhibition, this exhibition won the "Best Booth Content Award" from the conference. I affirm and thank the Tourism Bureau team for their hard work. Director Guo Zhenhui of the Tourism and Tourism Bureau of Tainan City Government said that this travel exhibition will directly incorporate the advertising image of Tainan's international image "TrulyTainan" into the back panel design of the Tainan booth. The various lively patterns of Toujun have successfully attracted the attention of Korean people, making the Tainan Pavilion the focus of attention in the travel exhibition. During the travel exhibition, the site also interacted with Korean people through the Tainan Travel Korean IG Like and Comment activity. The Korean version of the Tainan Travel IG Reels short video received a total of more than 5,000 likes. Many Korean people left messages "I love Tainan", "I really want to think about it See your filming location - Tainan", "I really want to go to the Chimei Museum", which proves the high popularity of Tainan tourism in the Busan International Travel Fair. In addition, the Tainan Golden Ten Scenery Fan and Tainan Dried Mango are also very popular among Korean people, especially Tainan Dried Mango is amazing. A large number of Korean people lined up in front of the Tainan Pavilion in order to grab dried mango, which shows that mango is in the hearts of Koreans. Always has the classic undefeated status. Not only that, in order to more accurately market target customer groups and create business opportunities for travel exhibitions, in terms of marketing operations, we plan to organize a dedicated travel agency to assist Korean counterparts in receiving and promoting Tainan tourism information; in terms of tourism promotion, we provide Tainan tourism information and recommended itineraries for group visitors, In order to facilitate the introduction of itinerary products in the future, one-day tours and two-day tours are provided for individual tourists. Through B2B and B2C precise marketing interaction, the city brand and tourism marketing are in place at one time.
Director Guo Zhenhui further stated that in order to maintain the exposure of Tainan tourism in the international tourism market, the Tourism Bureau published Tainan tourism image advertisements at important transportation nodes in six countries including South Korea, Hong Kong, Vietnam, Thailand, Malaysia, and Singapore. Among them, in the Korean market, especially Cooperate with Busan International Travel Fair (BITF) and Busan International Film Festival (BIFF) to publish image advertisements at major subway stations in Seoul and Busan to strengthen the promotion of Tainan tourism, hoping to achieve synergistic effects through popular gathering spots and large-scale international events. It is the heart that drives tourists to travel to Tainan. During the past two years when the epidemic has spread around the world, the Tourism Bureau of Tainan City Government has not slackened in its planning, and actively seized the opportunity to continue to enhance the capacity of Tainan's international tourism reception. Reception friendliness, including the optimization of "English, Japanese, Korean, Thai and Vietnamese" multilingual menus, foreign language training programs for sightseeing bus and taxi drivers, training programs for foreign language tour guides, and optimization of multilingual friendly reception services for tourism operators. The travel industry and hotel industry associations, inbound tourism associations, international market travel agencies, and other industry players held a number of exchange meetings to maintain good interaction, and actively made Tainan the first choice for international group tourists and individual travelers after the epidemic. Before the impact of the new crown pneumonia epidemic, through charter flights and diversified international publicity, in 2019, there were nearly 2.5 million bilateral tourism exchanges between Taiwan and South Korea, 1.24 million people from South Korea visited Taiwan, and 1.2 million people from Taiwan visited South Korea. The top five countries of origin of tourists from both sides. After the resumption of tourism exchanges between Taiwan and South Korea, the city government team will actively seek Korean tourism operators and media to come to Tainan to step on the line and discuss cooperation opportunities. It is hoped that through good interactions with Korean operators, more Korean tourists will be attracted to Tainan to travel, and actively promote Taiwan and South Korea. The goal of 3 million bilateral visits.
Busan International Travel Fair is the most representative international travel expo in South Korea. This year, after being suspended due to the impact of the new crown pneumonia epidemic, it will be held again after three years. A total of 30 countries, 320 tourism operators and local government units participated in the grand event, providing The multiple exhibition booths and communication platforms allow Korean people to more intuitively understand tourism trends and information around the world after the epidemic. Mayor Huang Weizhe said that South Korea is one of the key target markets for Tainan to promote international tourism marketing. It is expected that the borders of countries around the world will gradually open up in the second half of the year. In the travel exhibition, this exhibition won the "Best Booth Content Award" from the conference. I affirm and thank the Tourism Bureau team for their hard work. Director Guo Zhenhui of the Tourism and Tourism Bureau of Tainan City Government said that this travel exhibition will directly incorporate the advertising image of Tainan's international image "TrulyTainan" into the back panel design of the Tainan booth. The various lively patterns of Toujun have successfully attracted the attention of Korean people, making the Tainan Pavilion the focus of attention in the travel exhibition. During the travel exhibition, the site also interacted with Korean people through the Tainan Travel Korean IG Like and Comment activity. The Korean version of the Tainan Travel IG Reels short video received a total of more than 5,000 likes. Many Korean people left messages "I love Tainan", "I really want to think about it See your filming location - Tainan", "I really want to go to the Chimei Museum", which proves the high popularity of Tainan tourism in the Busan International Travel Fair. In addition, the Tainan Golden Ten Scenery Fan and Tainan Dried Mango are also very popular among Korean people, especially Tainan Dried Mango is amazing. A large number of Korean people lined up in front of the Tainan Pavilion in order to grab dried mango, which shows that mango is in the hearts of Koreans. Always has the classic undefeated status. Not only that, in order to more accurately market target customer groups and create business opportunities for travel exhibitions, in terms of marketing operations, we plan to organize a dedicated travel agency to assist Korean counterparts in receiving and promoting Tainan tourism information; in terms of tourism promotion, we provide Tainan tourism information and recommended itineraries for group visitors, In order to facilitate the introduction of itinerary products in the future, one-day tours and two-day tours are provided for individual tourists. Through B2B and B2C precise marketing interaction, the city brand and tourism marketing are in place at one time.
Director Guo Zhenhui further stated that in order to maintain the exposure of Tainan tourism in the international tourism market, the Tourism Bureau published Tainan tourism image advertisements at important transportation nodes in six countries including South Korea, Hong Kong, Vietnam, Thailand, Malaysia, and Singapore. Among them, in the Korean market, especially Cooperate with Busan International Travel Fair (BITF) and Busan International Film Festival (BIFF) to publish image advertisements at major subway stations in Seoul and Busan to strengthen the promotion of Tainan tourism, hoping to achieve synergistic effects through popular gathering spots and large-scale international events. It is the heart that drives tourists to travel to Tainan. During the past two years when the epidemic has spread around the world, the Tourism Bureau of Tainan City Government has not slackened in its planning, and actively seized the opportunity to continue to enhance the capacity of Tainan's international tourism reception. Reception friendliness, including the optimization of "English, Japanese, Korean, Thai and Vietnamese" multilingual menus, foreign language training programs for sightseeing bus and taxi drivers, training programs for foreign language tour guides, and optimization of multilingual friendly reception services for tourism operators. The travel industry and hotel industry associations, inbound tourism associations, international market travel agencies, and other industry players held a number of exchange meetings to maintain good interaction, and actively made Tainan the first choice for international group tourists and individual travelers after the epidemic. Before the impact of the new crown pneumonia epidemic, through charter flights and diversified international publicity, in 2019, there were nearly 2.5 million bilateral tourism exchanges between Taiwan and South Korea, 1.24 million people from South Korea visited Taiwan, and 1.2 million people from Taiwan visited South Korea. The top five countries of origin of tourists from both sides. After the resumption of tourism exchanges between Taiwan and South Korea, the city government team will actively seek Korean tourism operators and media to come to Tainan to step on the line and discuss cooperation opportunities. It is hoped that through good interactions with Korean operators, more Korean tourists will be attracted to Tainan to travel, and actively promote Taiwan and South Korea. The goal of 3 million bilateral visits.
