首頁/ 最新消息/ The number of tourists to major attractions in Tainan in July reached 5.5 million in the first half of the year 
| The number of tourists to major attractions in Tainan in July reached 5.5 million in the first half of the year | 2022/08/16 |
| The Tourism and Tourism Bureau of Tainan City Government held a press conference on the release of tourism achievements in the first half of 2011. Mayor Huang Weizhe also attended the event to encourage colleagues in the tourism team. Tourism is an important core industry in Tainan, and the mayor has attached great importance to it since he took office. Tourism promotion, this year's "Foresight Magazine" county mayor's administrative satisfaction survey, Tainan's "tourism and leisure-oriented" satisfaction ranks first among the six cities and the city with the lowest negative rating, showing that Tainan's tourism environment is highly recognized by the outside world. Director Guo Zhenhui said that the number of tourists to major attractions in Tainan reached 5.5 million in July, a rebound of nearly 50% compared with the outbreak of the epidemic in May, and doubled compared to the same period last year during the level 3 alert period. Tainan tourism can quickly rebound and resume growth, thanks to the cooperation between the city government team and the industry, so that various tourism data can be turned in a beautiful report card. 1. The most outstanding achievements in accommodation The new crown pneumonia epidemic has hit the tourism industry hard. Only Tainan City’s tourism has grown against the trend. The city government has launched a plan to improve the quality of accommodation and related rescue and revitalization plans to seize the opportunity, allowing the tourism and accommodation industry in Tainan to hand over a bright report card. , "growth rate" and "accommodation rate" ranked first in the six capitals, and won the "triple crown" of the six capitals. There are more than 750 legal guesthouses in the city that can provide nearly 15,000 rooms. In 20109 and 20110, the number of guesthouses and growth in Tainan ranked first in the six capitals for two consecutive years. In June this year, Tainan's first BOT hotel, the Formosa Yacht Hotel, was grandly opened, and many large hotels such as Aloft Hotel and Xirong Xuan Hotel joined the operation successively. The total investment of the three hotels reached 3.7 billion yuan, an increase of 532 room, so that Tainan's tourism industry will develop more vigorously. 2. Tourism construction hits a new high The bureau has subsidized 200 million yuan for the "Key Scenic Spot Recreation Corridor Belt - Gold Coast Ocean New Paradise" program, striving for a new high in construction funding, plus other central subsidy funds, the current implementation budget for tourism construction has accumulated to more than 500 million yuan. We are optimizing the tourism environment of Tainan at ten times the speed, continuously improving various basic service facilities, and enhancing the overall tourism energy of the scenic spot. 3. The best quality tourism industry Won the special award affirmation. Since Mayor Huang took office, the city government has innovated and launched the quality improvement plan for hotels every year, and pioneered the certification of relevant national labels. The "Tainan City Quality Hotel Evaluation and Guidance Program" was launched, and a total of 36 hotel operators won the city's quality hotel award, improving the city's overall accommodation quality and making visitors feel the most excited about Tainan. 4. The most exciting city marketing <br> Make good use of various methods such as special festivals, creating topics and the Internet to strengthen city marketing. A series of activities planned in the first half of the year, such as love in Tainan's romantic sea of lights, Meiling firefly viewing season, water activities, sightseeing Chizui Garden, Xinying Sweet Festival and highlight activities in various scenic spots, etc., make Tainan exciting and fun. More than 200,000 tourists have made Tainan's sightseeing out of high popularity. In addition to the activities, Tainan sightseeing is also promoted through creative marketing, with the hot topic of Ghost Moon, and the strongest walking route in Tainan, "The Strongest Female Ghost in Tainan", was sold out in the fourth stage; combined with the recent super rambling drama "Runaway Women's Surgery in Tainan" , launched a map of chasing dramas and a food meeting, and promoted Tainan tourism while it was hot. The APP of Travel Tainan has been revised and upgraded to cooperate with the marketing of the city's mascot, Yutoujun, to provide a better and more exciting urban experience. 5. Innovation in food and tourism <br> In order to guide the catering industry to prepare for the 2022 Michelin evaluation, organize the "Michelin Astrology Carnival", with 156 industry participants participating to warm up for the Michelin evaluation. It also organized a number of activities to prepare for the Michelin list, including 6 master series lectures, 37-area tour symposium, and 2 Bib Gourmand sharing sessions, with a total of 800 industry participants participating. It is expected to write a good result for the first battle of the 2022 Michelin Guide Tainan. This year, it was more innovative and launched "Tainan Good Food Trip", which sold out 5 times. It also launched Tainan's first co-branded beer "Nanwang Sunset". Combined with the fried chicken festival, hamburger festival, and 175 Dongshan coffee tourism promotion, more than 100 people participated in the event. 30,000 people, successfully marketed Tainan sightseeing with gourmet food. 6. New layout for international tourism <br> In order to welcome tourism in the post-epidemic era, actively deploy overseas tourism markets. The international marketing advertisement of "TRULY TAIWAN" was exposed in Japan, Korea, Vietnam, Singapore, Malaysia, Hong Kong, etc., reaching 100 million people. Especially Japan, which accounts for one third of Tainan's international tourism output value, is the top priority of Tainan's tourism target market. In Japan Hankyu Osaka Umeda Station, JR Osaka Station and JR Osaka Loop Line trains, the image advertisement "Traveling Taiwan is the first choice for Tainan" was placed, and the total number of visitors exceeded 30 million in one month. Red hot discussion. Leading the whole Taiwan to hold the "Tainan City-Japan Inbound Tourism and Tourism Discussion and Briefing Conference", calling on hotel operators in 37 districts to participate together, and there are as many as 100 participants in the tourism industry. scene. 7. Tourism revitalization is powerful <br> In order to revitalize tourism, the first "Tourism Recovery Alliance" was created to encourage healthy travel in Tainan after the epidemic. A total of nearly 100 hotels and tourism operators participated in the preferential activities, and the occupancy rate increased by about 20% compared with the same period last year. , driving 10,000 rooms of accommodation, 35,000 accommodation person-times, and a tourism output value of 33.08 million yuan. Launched the 2022 "Digital Tainan Good Health Coupon", providing electronic free bus ride coupons and store coupons, etc. Thousands of business operators participated, and 300 prizes were drawn monthly. Currently, there are more than 12,000 electronic good health coupon applications. In addition, the Tainan revitalization tourism group tourism subsidy was launched. The total number of beneficiaries in 2011 is 4,773, and the tourism output value is estimated to exceed 30 million yuan. In line with the Utour International Travel Trend, the "Tourism Revitalization and Improvement Promotion and Briefing Session" was held. More than 560 operators joined the Utour International Travel Promotion Ranking. The number of rooms sold in the city was 46,406, creating an output value of about 153 million yuan, driving tourism in the post-epidemic era. Business. Mayor Huang Weizhe said that Tainan has a solid urban heritage and charm, coupled with the investment of the industry and the promotion of the city government team, work together for Tainan's tourism, so that Tainan tourism can deliver brilliant results. Director Guo Zhenhui pointed out that while recovering the tourism industry in the future, in addition to continuing to optimize the software and hardware for tourism, we will also look ahead and seize opportunities to make Tainan the city of choice for tourists. After the epidemic, we will usher in another wave of tourism peaks. Leading the way to a new tourism milestone. |
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