In order to prepare in advance to meet the unblocking of international tourism, the Nanshi Tourism Bureau has advanced subordinates, and cooperated with the Japan Taiwan Festival Executive Committee to launch Tainan Tourism at the Mitsui OUTLET PARK Kisarazu Taiwan Festival venue in Chiba, Japan from May 21 to June 12. Ambassador Yutoujun appeared at the Taiwan Festival to promote Tainan tourism activities. A life-sized fish head doll was set up on the site for the Japanese people to take photos and punch cards at the venue. Combined with the on-site activities, he introduced the Tainan Tourism Ambassador Fish Head to everyone and promoted the charm of Tainan's tourism.

Mayor Huang Weizhe of Tainan City said that Tainan is an ancient cultural capital with tourism advantages such as food and natural leisure, which is in line with the Japanese people's preference for a culturally in-depth tourist city. Although it is temporarily unable to open to international tourists due to the epidemic, it can still be seen on the Internet that Tainan is the most wanted international city in the minds of many Japanese friends after the epidemic. I look forward to the appearance of Tainan's classic mascot, Yutoujun, at the Taiwan Festival, which can make Japanese friends feel the warm invitation from Tainan City. 2024 will usher in the 400th year of Tainan. Japanese friends are welcome. The destination, come to Tainan to experience the real Taiwan!

Director Guo Zhenhui of the Nanshi Tourism Bureau said that Japan has always been an important international tourism market in Tainan. Before the epidemic, the number of Japanese tourists visiting Tainan had grown to 225,000, accounting for three of the total foreign tourists staying in Tainan. One part of the tour shows the charm of Tainan tourism in the hearts of Japanese tourists. In order to let Japanese friends who love Tainan not forget Tainan, and at the same time to allow Japanese people who have not yet known Tainan to have the opportunity to contact Tainan, even though the border has not yet been opened, the Tourism Bureau continues to promote Tainan tourism through the media or activities in Japan. In April this year, the Tainan tourism was promoted in Osaka, and image advertisements were placed in Hankyu Osaka Umeda Station, JR Osaka Station and JR Osaka Loop Line trains. Dynamic videos and large-scale station advertising boards were used to arouse local discussions and convey the charm of Tainan. This time, taking the opportunity of the Taiwan Festival, a doll of Yutou Jun was set up at the event site in Chiba, Japan, and Yutou Jun replaced Tainan Mayor Huang Weizhe and all the Tourism Bureau to send an invitation to Japanese friends to travel to Tainan. Everyone at the Taiwan Festival, after watching the Puji Temple lanterns and enjoying Taiwanese delicacies, don’t forget to take pictures with the cute and distinctive Yutoujun!

Taiwan Festival is an event initiated by the Japanese team Taiwan Festival Executive Committee. With Taiwan as the theme, booths of famous Taiwanese snacks, divination and fortune-telling will be set up in the exhibition hall. This Taiwan Festival is a special event to commemorate the 10th anniversary of Mitsui OUTLET PARK Kisarazu in Japan, especially in cooperation with Nanshi Tourism Bureau and Tainan Puji Literature and History Research Association. In addition to cooperating with the promotion of Tainan tourism, the main visual of the event is designed with the theme of Tainan Puji Temple lanterns. The venue also maintains the customary lantern decoration provided by the Tainan Puji Temple Cultural and Historical Association. Under the decoration of hand-painted lanterns, the exhibition venue is even more authentic. Tainan style. In addition to setting up a life-sized fish head doll for Japanese people to check in and take photos, the Tourism Bureau also provides a Chinese and Japanese version of the Tainan tour brochure and other various tourist maps to distribute on the spot. I hope that the distinctive fish head will become the exhibition venue. The highlights further allow Japanese tourists who participate in the Taiwan Festival, as well as consumers who enter and exit the Mitsui OUTLET PARK Kisarazu, to become interested in Tainan, and to gain an in-depth understanding of the information acquisition channels for Tainan tourism.

Affected by the epidemic in the past two years, international tourism has almost stagnated. The Nanshi Tourism Bureau has successfully extended the popularity of Tainan tourism between Japan and the world through successive waves of publicity. Afterwards, the first choice for Tainan tourism is to lead the Tainan tourism industry out of the epidemic and create the next milestone in Tainan tourism.