Everyone is bored! A few days ago, Japan was the first Golden Week travel schedule to lift the ban after the outbreak of the COVID-19 epidemic. There were a large number of tourists at domestic airports, stations, and major tourist attractions in Japan. For overseas travel, flights to Hawaii The international flight was full again after 2 years of violation, which was unprecedented. The Japanese government has also relaxed entry regulations. Japanese residents who have been fully vaccinated against COVID-19 do not have to undergo quarantine after returning to the country. Many Japanese people who have not been abroad for a long time are excited and travel overseas for the first time since the outbreak of the epidemic in more than two years. The time has finally come. Even if you spend a lot of money, you have to fly out of the country to breathe. Taiwan is also expected to gradually relax its border opening and exempt from quarantine.

Before the outbreak of the COVID-19 epidemic, Japanese tourists accounted for more than one-third of the total overseas tourists staying in Tainan, bringing an estimated 1.5 billion tourism output value to Tainan each year, which can be said to be the top priority of Tainan's tourism target market. The Tourism and Tourism Bureau of Tainan City Government had an early insight into Japan's astonishing domestic and foreign retaliatory tourist crowds, and made arrangements for Japan's overseas tourism market in advance. The first stop was Osaka, which has always been friendly with Tainan and has direct international flights. Taiwan"-themed films and billboards, incorporating the profound heritage of the prefectures and cities such as food, heritage and culture, to convey the charm of Tainan tourism to Japanese tourists from a distance, starting from April this year at Hankyu Osaka Umeda Station, JR Osaka Station and JR Osaka Loop Line The strong in-train broadcast has reached more than 30 million people in just one month, successfully creating a hot topic of the first choice for overseas tourism in Tainan. In order to deepen the bond with Japanese tourists, the interactive survey "Do you want to visit Tainan?" was also launched at the same time, which was supported by Osaka residents with zero negative comments, which shows that Tainan is a popular choice for Japanese tourists to travel overseas.

Mayor Huang Weizhe said that Tainan and Osaka are very friendly. Tainan City Government has been invited to participate in Osaka's "Feast of Lights" Lantern Festival, one of the three major festivals in Kansai, Japan for three consecutive years. Full of Tainan's human touch, "Tainan Red Chair Tourist Club" also debuted in Osaka in 2015, using various exhibitions, performances and cultural activities to share the unique relaxed and leisurely atmosphere of Tainan with the people of Osaka, with zero distance and no time difference. The most authentic Tainan. Tainan is an ancient cultural capital. In 2024, it will usher in the 400th anniversary of the founding of the city. There are many historical buildings such as monuments, temples, and old houses, which are full of nostalgia and in-depth historical and cultural tourism in line with Japan's preferences. This time, our first choice for promotion in Japan is Osaka. Through the large-scale advertisements at the station and the dynamic TV wall advertisements, we convey the strong atmosphere of "feeling so close to Tainan, as if you are close by". In addition to evoking the beautiful travel memories of Japanese friends about the ancient capital Tainan, it also Telling how much Tainan misses everyone in Japan. In the past two years, Tainan has also strengthened many scenic spots, restaurants, hotels and other safe travel measures. It is definitely the first choice overseas city for safe travel. Whether your travel theme is full of food, cultural feast, ecological exploration, or relaxation of body and mind, you can choose Come to Tainan. Welcome Japanese friends to come to Tainan to play with us, and come to Tainan to experience the real Taiwan!

Director Guo Zhenhui of the Tainan Tourism Bureau, who has long maintained friendly relations between Taiwan and Japan, said that in order to prepare in advance to welcome international tourists from Japan, the city government team planned a series of publicity activities to Japan. The first choice is Tainan. The media advertisement in Osaka is the starting point of the Japanese publicity. We use the theme of the deep fetters of Tainan, Japan, to awaken the good memory of Japanese tourists traveling to Tainan. In addition, common food such as beef soup, milkfish porridge, Yuguang Island, Jingzaijiao tile-pan salt field, Hata Yoichi Memorial Hall, and banyan tree planted by Japanese Crown Prince Hirohito in Chenggong University are more attractive to Japanese tourists. The unique culture and urban style are full of eager expectations. Our team is also planning publicity activities in Tokyo, travel lectures by tourism spokespersons and Japanese friends who love Tainan, and online and physical business negotiation and travel exhibitions in Tainan. A new wave of "Fuchengliu" tourism boom. And the friendly feedback from Japanese friends in this interactive survey is our precious reference material. For the top 200 Japanese friends who completed the interactive survey, we specially presented the exquisite folding fan of Tainan's mascot, Yutou Jun. The cuteness of the hot spring mud mask is quite worthy of collection.

The Tourism and Tourism Bureau of Tainan City Government stated that the publicity plan in the Osaka area successfully aroused heated discussions between the Japanese media and Japanese internet celebrity IG. Japanese media such as OSAKA STYLE, Smart News, with online, and Line news reported it one after another. Osaka Radio BE The host of happy 789 also introduced Tainan sightseeing and food with a warm voice. According to the observations on the Internet, Japanese Internet celebrities are particularly interested in the special gifts endorsed by the gods in Tainan. Mi_yan0101, a Japanese Internet celebrity with nearly 140,000 followers, said, "The beer in the lucky bag has lychee flavor and corn soup flavor. The popcorn is very delicious, you must look for it when you go to Tainan." 82,000 IG influencers also posted a post, "I'm lucky to get a lucky bag by answering the questionnaire, the lucky bag is so cute, and the snacks inside are so interesting." The series of special packaging photos attracted many Japanese netizens to leave messages and interact, creating topicality. This wave of publicity has successfully increased the popularity of Tainan tourism, and continued to convey the city brand memory points of Tainan tourism. We hope that international tourists will be the first choice to travel to Taiwan and Tainan after the epidemic.