| 2021 Tainan Tourism Promotion Tourism Bureau shows fruitful results | 2021/12/28 |
| The Tourism and Tourism Bureau of Tainan City Government held the "2021 Tourism Results Press Conference" today (28). Director Guo Zhenhui counted down the achievements and highlights of this year's Tainan tourism promotion, and proposed 8 major achievements and a total of 30 key achievements. Mayor Huang Weizhe attaches great importance to the development of Tainan's tourism, and instructs that Tainan's tourism boom should be warmed up. This year, Tainan's tourism market has not only grown against the trend, but also made breakthroughs and gains. 1. The tourism market has grown substantially. <br> The epidemic re-emerged in May of this year. The average number of tourists during the three-level epidemic alert period from May to August was compared with that during the revitalization period in October. The number of tourists rebounded and the growth of tourists reached 315%, ranking sixth. Both are number one. In addition, Tainan's accommodation industry has grown against the trend. In the first half of this year, the accommodation rate of tourist hotels, inns and homestays all topped the list, ranking first in the six capitals. Among them, the hotel accommodation rate is even higher and the highest in the country; the total number of accommodations and the number of new additions, Both set the crown of the six capitals. Great progress was also made in the investment promotion. The city’s first successful BOT hotel project, the "Formosa Yacht Hotel" club building, was officially opened, and the Gold Coast Ark also broke through difficulties and officially opened its doors. 2. Effective urban marketing<br> In the urban marketing section, Tainan's tourism is effectively marketed through various methods such as celebrity endorsements, topic creation, handling of special festivals and scenic activities. This year, Chen Shufang, the Queen of the Golden Horse Movie, was specially hired as the "tourism ambassador" to shoot the "Tainan Slow Tour: A Tour of Tainan: The Queen of the Golden Horse" tourism promotion video. More than 3.6 million advertisements were exposed and more than 60 news articles were exposed, which successfully drove the tourism boom in Tainan. Striving for "Mayday" to hold a "Want to See You" tour in Tainan in 16 years. Five concerts attracted more than 120,000 people and brought about 280 million tourism output value to Tainan. Make good use of topics and creative highlights to strengthen urban marketing. For example, Mayor Huang Weizhe and Keelung Mayor Lin Youchang jointly launched the "Sweet Sugar City vs Romantic Shanghai City" snack PK event, successfully marketing the two places with creative topics. Launched a year-round city marketing with special themed festivals, such as Guanziling Hot Spring Food Festival, Sightseeing Chizui Garden, Xinying Sweet Festival, Deyuanpi Windmill Festival, General Roar Music Festival, Moriyama Market, City Music Festival, Christmas Lights Highlight activities in various scenic spots such as Hutoupi and other places have made Tainan fun all year round. Various activities have attracted more than 500,000 tourists and successfully gathered visitors to Tainan. Third, the best tourism brand <br> The tourism and tourism bureau has excellent performance in the guidance industry, the tourism bureau of the Ministry of Transport has excellent performance appraisal, the tourism and amusement industry under its supervision-Jiangnan Resort for 13 consecutive years, and the naughty world for 10 consecutive years. Won the special award affirmation. The first "Tainan City Hotel Legal Room Label", 11,415 legal room labels were issued to improve the identification of safe accommodation. The city government broke through the legal restrictions and helped the homestays flourish and manage in an orderly manner. This year, they won the 4th "Government Service Award" with the "Travel to Tainan with a Home-Old Town Homestay Promotion Project", which is known as the Oscar of the administrative agency The title of highest honor symbolizes that Tainan B&B's service performance is sufficient as a national model, and it has successfully built Tainan's high-quality tourism brand. Fourth, tourism relief is the most effective <br> Faced with the impact of the epidemic, Mayor Huang Weizhe immediately instructed the Tourism and Tourism Bureau to assist the industry to tide over the difficulties. In the hospitality industry's epidemic prevention and preparation award subsidy, the central government has won over 120 million yuan in the warm and epidemic prevention and accommodation plan. The city government has also raised funds to subsidize 644 hospitality businesses with nearly 20 million yuan; assisted boats, managed rafts, hot springs, and outsourcers Relief received more than 5 million yuan; provide tourism industry relief loan interest subsidies of 5 million yuan, support the travel industry to work together to overcome difficulties, provide travel agencies remote office subsidies, 205 companies received bailout subsidies. The city government and the industry have shared the difficult times, helped the industry to tide over the crisis, and improved the competitiveness of tourism in the south after the epidemic. 5. Sightseeing and travel are the most secure <br> In order to drive the sightseeing business opportunities in the post-epidemic era, the Tourism and Tourism Administration has launched a number of revitalization plans in conjunction with the industry to welcome the arrival of tourists with the greatest sincerity. There are 481 applicants for the "Relaxed Travel Grant", with 305,000 rooms sold, a utilization rate of over 99.98%, and a central subsidy amount of up to 306 million yuan; the "Tainan Good Health Voucher" is issued, and more than 600 kinds of discounts are available for accommodation in Tainan , Issued more than one million copies, and people’s satisfaction exceeded 80%; launched Anxin Hotel, Anxin Restaurant Certification, and Food Anxin Ordering Platform, with 135 accommodations, 286 restaurant certifications, and 131 operators joining the platform; handling corporate incentive tours, More than 5,200 people were awarded to corporate groups, and more than 3,300 people were awarded for low-carbon travel. In the recreational agricultural tourism part, coaching group guests from the top ten recreational farms to receive energy, organizing multiple presentations and results presentations, and cooperating with the travel program "Who is staying tonight", through the media exposure, so that Tainan agricultural tourism will be more affected. Seeing the opportunity, and promoting the sending-off mechanism to attract 5,000 people, creating an output value of more than 12 million. 6. The city of gastronomy is upgraded again <br> Promoting Tainan's gastronomic tourism to the world is an important policy goal of Mayor Huang Weizhe. The team's efforts have been recognized by the world, and Tainan has successfully been included in the 2022 Michelin Guide as a city. In order to help the food industry in Tainan win stars and promote Tainan cuisine to the international stage, the Tourism and Tourism Bureau specially organized the "International Food Forum", inviting world-class catering cross-border leaders to gather in Tainan to give talks, and invite envoys from various countries to participate in exchanges, from a world perspective To convey the uniqueness of Tainan cuisine; hold the "Michelin Astrology Carnival" online voting event. More than 40 companies have signed up to help the industry successfully win stars and increase the international reputation of Tainan cuisine. The Tourism Bureau also organized the "International Food and Wine Carnival" for the first time in collaboration with the private industry. The theme was the combination of Tainan's urban culture and bartending, which attracted 20,000 visitors. "Vienna Oktoberfest", with 8 representatives stationed in Taiwan and more than 1,500 people participating, successfully promoted city diplomacy with Tainan cuisine. 7. Further expansion of international marketing <br> In order to attract international tourists after the opening of the border, the Tourism Bureau has actively continued to deploy overseas tourism markets in various ways, especially the main market-"Japan". "Japan Taiwan Festival", Guo Zhenhui, director of the Tourism and Tourism Bureau, has been invited to give opening speeches many times. At the end of October this year, the Taiwan Festival held at Mitsui Outlet Park, Kisarazu City, Chiba County, Japan. It means being connected to Tainan, with tens of thousands of people participating, and successfully making Tainan tourism in Japan; and in cooperation with the Gunma County Taiwan Expo Executive Committee, setting up a Tainan area on the WEB Taiwan フェアin Gunma 2021 event website and on-site, so that more Japanese friends can know Tainan. In response to the epidemic, an online travel exhibition was held to promote Tainan online in 12 major international markets; and the participation in the video promotion conference of the mainland group agency and the online travel sharing session with overseas Chinese in the United States all aroused widespread response and increased the exposure of Tainan's tourism. The Tourism and Tourism Bureau has made advanced deployments, and joined hands with industry players to build strength and optimize quality to meet the international tourism wave after the unblocking. Tutored 30 industry operators to obtain the "WTTC Safe Travel Stamp International Certification"; promoted the "Multi-language Friendly Reception Optimization Plan", coached 10 tourism companies with potential for international reception, and optimized the results. Provide English, Japanese and Korean language course training for sightseeing bus and taxi drivers, and training for rare language guides to strengthen international tourism reception. 8. Large-scale construction of tourist attractions <br> The "Gold Coast Water and Land Recreation Overall Planning Project" implemented this year with subsidies from the IOC is the city's first plan for the integration of cross-water and land recreational systems, and will be the actual construction in the future The blueprint of the plan represents the official start of Tainan Ocean Sightseeing. Create a series of seaside seaside corridors in the downwind and the Nanguan line tourist corridors to create and build the "Western Sightseeing Landmark", creating a new landmark for the Guosheng Lighthouse. With the construction of attractive tourism bases-tourism prospecting construction design paintings, we successfully obtained 186 million yuan subsidy from the central government, which is the highest tourism construction subsidy in the past 10 years. The development of tourism in the epidemic era announced the start of tourism construction projects to promote the recovery of the tourism market. Director Guo Zhenhui said that the municipal government promoted one stick after another. Vice President Lai laid the foundation and Mayor Huang Weizhe took over. The city government team worked together to make Tainan survive the epidemic successfully and handed in a beautiful report card. Thank you too. The tourism industry partners work side by side, and every tourist and good friend who has visited Tainan have loved and supported Tainan. I would also like to thank the media reporters and friends present for their care and assistance. In the future, the Tourism and Tourism Bureau will uphold the set goals, continue to cultivate Tainan's tourism, build the strength of the tourism industry, continue to polish the Tainan brand externally, and successfully build Tainan into a four-good city that attracts domestic and foreign tourists. |
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