首頁/ 最新消息/ The Tourism Bureau promotes the upgrading of multi-lingual friendly reception, Tainan City counsels 10 tourism and tourism industry operators to optimize the results 
| The Tourism Bureau promotes the upgrading of multi-lingual friendly reception, Tainan City counsels 10 tourism and tourism industry operators to optimize the results | 2021/12/17 |
| In order to assist the tourism industry in advanced deployment and enhancement of tourism reception services to meet the international tourism wave in the post-epidemic era, the Tourism and Tourism Bureau of Tainan City Government this year promoted the "Tainan Multi-lingual Friendly Reception Optimization Plan" and selected 10 Tainan City facilities to receive international tourists. Travel-related companies with potential for travellers will provide guidance on software and hardware equipment services and brand marketing strategies; the Tourism Bureau will hold a press conference on December 17th at Tainan Hotel to announce the results, and hold a certification ceremony for the optimization of the industry and carry out the results Exhibited, and also invited travel experts from South Korea, Japan, Vietnam, and English departments to share their Tainan travel experience. Tainan Mayor Huang Weizhe said that Tainan is known as the ancient capital of food culture at home and abroad. Although the epidemic has affected international tourism temporarily, the crisis is a turning point. How to seize the opportunity to conduct city marketing internationally and guide local businesses to prepare for the epidemic The international tourist market is the goal that the city government team must work together. Director Guo Zhenhui of the Tourism Bureau also stated that the epidemic has gradually eased with the efforts of all walks of life. At present, Tainan has become the first choice in the international travel market. It is believed that when the border is opened, Tainan will also be a popular choice for international travelers. Since last year, the Tourism Bureau has been reviewing and enhancing the friendliness of the city’s tourist reception services for five aspects of boarding, lodging and travel purchases, including guidance on multilingual menus in English, Japanese, Korean, Thai, and Vietnamese, language training for tourist bus and taxi drivers, and a special focus on this topic. The city’s new residents will train guides so that the city’s new residents will become the first line of tourism; hope to build a safe tourism environment and be friendly from all aspects, and actively carry out city tourism marketing for the target market, and cooperate with Local travel agencies in the international market maintain good interactions, in order to seamlessly integrate into the first tourist destination for international group passengers and free travellers when the border is opened. Director Guo Zhenhui said that the "Tainan City Multilingual Friendly Reception Service Optimization Project" is a selection and guidance for tourism-related businesses that have legal business registrations within the jurisdiction of Tainan City. It is implemented by the Tourism Association. The members of this association have business scopes all over the world and have been deeply involved in overseas markets for many years. They have a high degree of mastery of overseas group companies and market trends, and have accumulated many years of overseas market promotion experience. They are best able to understand the international tourism market. Essentials. The three major highlights of this project are the "market" combined with Tainan's international target markets of Japanese, Korean, Thai, Vietnamese, and English-speaking KOL local travel agencies in Taiwan, analyzing the needs and preferences of tourists in various countries and providing these ten The selected counseling industry tailors individual market recommendations, tourist needs and reception directions. "Marketing Noodles" uses counseling committee members to personally visit and negotiate with the business area of the industry, tap the international reception energy and friendly highlights of the participating industry, and propose a more correct translation of the reception language. The follow-up will be matched with the travel notes of foreign travel experts and the inbound travel industry to step on the line on the spot, to ferment the attention of overseas readers to Tainan tourism and the naming of the Tainan tour arrangements by the organization. The "reception side" provides free corrections and reception energy optimization proposals for participants in the reception of the industry, so that the industry can actually improve and enhance international reception practices through this project, and strengthen the accuracy of international market development through inbound tourism. According to the Tourism and Tourism Bureau, the ten companies selected for counseling include the Chi Mei Museum and Ten Drum Cultural and Creative Park in the arts and cultural industries, and the hotel industry includes Tainan Grand Hotel, Rongxing Golden Tulip Hotel, Rongmei Golden Tulip Hotel, FX Hotel, Nan'an Mountain ·Qi Homestay, as well as leisure agricultural industry Dakeng Leisure Farm, Fairy Lake Farm and high-end Japanese and Korean international tourists come to Taiwan for sports and leisure travel: Nanyi Golf Course. At the presentation, the industry practitioners received the tutoring certificates one by one, and the Nanyi Golf Course, Shigu Rentang Cultural and Creative Park and other industry players shared their counseling experience. They expressed their gratitude to the Nanshi Tourism Bureau for the arrangement and the opportunity to listen to the preciousness of so many experts. Opinions have benefited a lot from the improvement of the function of receiving international tourists. After this period of optimization and guidance, the understanding of the needs of the target market travelers, the reception details and the accuracy of the reception text have been significantly improved in many aspects of tourism services. The industry will continue to work hard to strengthen its own hardware and software services, hoping to make international tourists feel at home when they come to Tainan. When talking about the results of this optimization plan, Wang Quanyu, chairman of the Taiwan Inbound Tourism Association, thanked the Tourism Bureau for this cooperation and expressed his high affirmation that Tainan City attaches so much importance to the improvement of international tourist reception services. With the restart and the return of international tourists, Tainan City has made a lot of efforts in advance. Intimate and thoughtful service. In addition, Tainan City has also implemented safe travel stamp certification for international tourism operations and other programs to effectively improve the friendly international reception, so that Tainan's tourism industry can build a safe tourism environment from all aspects. At the same time, it will enhance the international friendly reception energy, which will gradually promote the international tourism reputation of Tainan City. When the international tourism trend recovers in the future, the members of the Inbound Tourism Association will also vigorously assist Tainan to become the first choice for international tourists. With the opportunity of association cooperation, we will let tourists from all over the world know Tainan better. According to the Tourism and Tourism Bureau, the Tainan City Government has always spared no effort in promoting the tourism industry. In addition to promoting the international travel consumer market, it is also committed to building Tainan into an international tourism and tourism city, combining local culture, special cuisine and tourism experience, and driving the tourism and industry in the greater Tainan area. It is expected that international tourism will set sail next year. Through the fruitful results of the multi-language friendly reception program, we will also prepare ahead for the reception of international tourists and accumulate more energy for recovery after the epidemic. |
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