Inbound tourism experts are optimistic about Tainan's tourism brands and Nanshi industry players work together to welcome the international retaliatory tourism boom | 2021/11/23 |
In order to assist Tainan tourism and tourism industry to meet the international retaliatory tourism boom in the post-epidemic era, the Tainan City Government Tourism and Tourism Bureau specially cooperated with the inbound tourism expert-Taiwan Inbound Tourism Association to organize the "Inbound Tourism Industry and Tainan Industry Industry" yesterday (22nd) "Tourism Fair", the Tainan City Government Tourism and Tourism Bureau invited 18 Tainan tourism and tourism related businesses with WTTC safety travel stamp certification, multi-language counseling program and leisure agricultural tourism component counseling program to discuss and share with inbound tourism experts. To share the analysis of the development direction of the tourism market in Japan, South Korea, Hong Kong, Macau, Southeast Asia, the Taiwan Inbound Tourism Association is led by Chairman Wang Quanyu, and invites experts who best understand the needs of international tourists and the travel agency industry to give them an in-depth analysis of the inbound tourism market of various countries and teach how to receive international tourists Following the development direction after the epidemic, after the symposium, the actual cooperation negotiations between travel agencies and Tainan tourism component companies were more practically launched. Tainan's urban internationalization and international tourism productization have taken a big step forward. Li Jingwen, general manager of Jingying Hotel, and Lai Ruijin, chairman of Tainan Leisure Agriculture Development Association, and other distinguished guests participated in the business meeting. Tainan Mayor Huang Weizhe said that Tainan is known as the ancient capital of food culture at home and abroad. Although the epidemic has affected international tourism temporarily, the crisis is a turning point. How to seize the opportunity to conduct city marketing internationally and guide local businesses to prepare for the aftermath of the epidemic The international tourist market is the goal that the city government team must work together. Tainan, a city described as "you can roll cotton candy with a stick in the air" is rich in the history and culture of the ancient capital. Tradition and innovation are blended and perfectly blended. It has a rich human touch, kind people, good food, Historic sites, museums, rural scenery and rich products, as well as the progress of industrial and commercial technology. By making good use of event marketing to create topics, we can turn art museums into forests (Moriyama Market), forests can be turned into art museums (Ryugasaki Sky Mountain Festival), and we can transform the long-silent historical city into an international scenic spot Hele Plaza. It can be transformed into a gorgeous place to become a tourist pilgrimage site for the Tainan International Food and Wine Carnival (11/20-21) and the Silver Christmas Tree (from 12/4 to 1/4 next year). And the long-standing tourism enthusiasm has also created a unique topic. Through international magazines, international news reports, and international celebrity word-of-mouth sharing, it has been extended to the world, sharing Tainan’s food, historical sites, art and culture, natural attractions, agricultural products and other charming elements. International tourists have also made Tainan's international tourism brand deeply rooted in the hearts of the world. With the Taiwan Inbound Tourism Association, a strong partner, I believe that Tainan will be able to shine and show brilliant results when international tourism opens. Director Guo Zhenhui expressed his gratitude to the Immigration Association for listing Tainan as a key promotion city after the opening of the border, showing that the image of Tainan's tourism brand has been deeply rooted in people's hearts. This meeting allowed Tainan's industry players to get a more accurate understanding of the city's strategy and advantages for the layout of the international market, as well as more familiarity with the target market demand for international tourism. As for the marketing layout of the tourist market after the epidemic, Tainan City will break from the previous single marketing advertising method and change to make good use of the communication channels of various countries and talk to them on events of interest. For example, Japanese people are used to reading travel books and talking about Tainan alleys. If you are interested, we will design the Tainan alleys as the theme of travel books and publish them in Japan; Koreans love snacks and delicacies at the Tainan night market, and usually like to collect travel information on the Internet or on TV. We use Tainan cuisine as the advertising theme and shoot tourism promotional videos. Sales on Korean travel websites are supplemented by sales of travel products. Promoting international tourism is not just trying to sell what you think is best, but choosing communication channels and emphasizing the "uniqueness" of Tainan tourism that they are interested in, and maintaining good interaction with the local travel agency operators in Taiwan. Following the three-pronged approach, we hope that Tainan will become the number one city of choice for international tourists under the comprehensive advantages of the three-pronged tourist attraction after the epidemic. In addition, at the same time that the five times coupons for the revitalization were issued, the CTS market has also begun to enter a retaliatory tourism boom. The Tourism Bureau reminds people all over the country not to forget to come to Tainan to spend money! If you are the lucky one to draw a China travel ticket, Tainan is your first choice! Now you can enjoy a prize draw when you come to Tainan to play, stay and spend. The Tainan Shopping Festival will last until February next year. As long as you log in to the invoice after spending a hundred in Tainan City, you will have the opportunity to get a good car, a house and other good things. Award (please visit the official website of Tainan Shopping Festival for details), and the "2021 Tainan Haokang Voucher" offers more than 600 discounts on food, lodging, travel, shopping, and travel. (For details, please visit Tainan Haokang Voucher official website). Welcome everyone. Tainan consumers win big prizes. |