首頁/ 最新消息/ Promote the digital transformation of Tainan's tourism! The City Government Tourism Bureau strongly invites IG Academy to start courses to enhance the digital marketing power of the city’s tourism industry
Promote the digital transformation of Tainan's tourism! The City Government Tourism Bureau strongly invites IG Academy to start courses to enhance the digital marketing power of the city’s tourism industry 2021/05/03
"A group photo of the mayor and VIPs"

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In order to promote the digital transformation of Tainan's tourism industry, the Tourism and Tourism Bureau of Tainan City Government specially invited the "Instagram (IG) Academy" to offer courses in Tainan, which officially opened at the Tainan City Government this (5/3) afternoon. Mayor Huang Weizhe specially came to the class site to share with more than 150 tourism colleagues in the community operation experience, and talked about the importance of digital transformation, emphasized that nowadays social marketing has become a global trend, and encouraged the on-site industry to step up and keep up with each other. Marketing Tainan sightseeing.

This course provides more than 150 places. Once the registration is open, it will be full in just 3 days. The wonderful course will be kicked off by Mayor Huang Weizhe's speech. Mayor Huang stated that during the past year of the epidemic, all industries must be digitally transformed, especially The tourism industry needs to think about how to adjust its pace in the direction of "zero contact and dematerialization." Therefore, how to make good use of various digital tools for marketing is an inevitable trend. This time I’m honored to be able to invite Facebook to come to Tainan to open IG Academy courses. Through professional lecturers Director Li Jiaxin, Director Liu Yifang and well-known community guests Hualulu, ninikostyle sharing, let the city’s tourism industry learn how to use digital tools (IG) , And applied to travel marketing and guide customers to the store. At the same time, it also appealed to the industry who did not have time to sign up for this course, should keep up with this wave of digital transformation, learn independently and make good use of digital tools for marketing, and jointly let the city The tourism industry is booming.

Director Guo Zhenhui of the Tourism and Tourism Bureau of Tainan City Government stated that the city government has taken the initiative to sign MOUs with internationally renowned e-commerce platforms such as KLOOK and KKday to guide the digitization of more than 100 tourism products and actively assist the city’s tourism industry to promote digital transformation; in many communities In the media, IG is widely loved by young customers. Therefore, this time Facebook is specially invited to Tainan to offer IG Academy courses to encourage tourism and tourism in the city to actively invest in the operation of self-media and social platforms under the epidemic situation, and through IG Wait for digital tools to attract potential customers; in the future, the Tourism Bureau will continue to assist the industry to grasp the trend of digital tourism marketing in the post-epidemic era.

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