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Last year, despite the impact of the pneumonia epidemic, the tourism industry was hit. With the concerted efforts of the city government tourism team led by Mayor Huang Weizhe and various tourism industry players, Tainan tourism grew against the wind and handed over a beautiful report card. Looking back on the hard work of the year, the Municipal Tourism and Tourism Bureau organized the "109 Annual Tourism Achievement Release Press Conference" on January 20. Mayor Huang Weizhe specially came to encourage the city government tourism team colleagues, and the tour director Guo Zhenhui published 10 major " "Perfectly Perfect" tourism is fruitful.
1. Double the number of tourist arrivals in 2020, the rate of accommodation and the number of newly added homes-Liudu Triple Crown <br /> In the first half of last year, affected by the epidemic, the tourism industry was in a downturn, but in the second half of the year, farewell to the haze, the number of tourists in Tainan It rebounded several times, with an increase rate of 275%, ranking first in the six capitals. In addition, the Tourism Bureau also makes good use of cultural resources to drive the growth of the tourism market, such as promoting the announcement of the twin-city tourism area and the designation of historic districts to promote the Tainan hotel industry The "new volume" and "occupancy rate" both hit the top of the six capitals.
2. The tourism industry has repeatedly achieved good results, and investment promotion has made breakthroughs. <br /> The tourism bureau has a good management and guidance performance, and the hotel industry performance appraisal is excellent. It manages the tourism and amusement industry-Jiangnan Resort for 13 consecutive years, naughty The world has won the special award for 10 consecutive years, and Wushantou Co., Ltd. also won the award of excellent passenger boat. It is also committed to building a high-quality homestay brand, pioneering the "Tainan City Homestay Legal Room Label" and the "Tainan Twin City Tourist Area B&B Convention Standard", issuing 1,169 legal room labels, and counseling 64 businesses to obtain the Convention Standard to improve safe accommodation resolution. There are also major breakthroughs in the promotion of investment promotion. The Gold Coast Houseboat is scheduled to officially operate in May 110; the waterscape park promotes participation, and the progress of the project has reached 58%. The exhibition building is expected to operate in 110 and 4 in 111. Operates in the whole area.
3. Make good use of diverse topics and activities to strengthen urban marketing <br /> Manage various activities and create topics, so that tourists who come to Tainan will want to come again. Mayor Huang invited Minister Huang to visit Tainan, where there were empty alleys where thousands of people went, which successfully led to a substantial increase in Tainan tourist arrivals and accommodation. The media showed more than 150 reports, increasing the exposure of Tainan tourism and making Tainan tourism more popular.
Organized the General Roar and General Fire Music Festival, attracting more than 120,000 people to participate; City Music Festival & Senshan Market created 200 million output value and 100,000 people; launched the minced pork carnival, which attracted more than 10,000 tourists; Guanziling Hot Spring Food Festival for the first time It was extended by 1.5 months and attracted nearly 30,000 people. The Deyuanpi Windmill Festival exceeded 60,000 people. The New Year Festival held in Xinying at the end of the year attracted many parent-child tourists and successfully promoted sightseeing in Xibei.
In addition to the topic of the event, Tainan tourism was also promoted through multiple marketing methods. Such as online marketing, video marketing, folding marketing, ticket marketing, e-commerce platform marketing, intercity marketing, incentive travel, sea and air marketing, etc. It is worth mentioning that Taiwan’s first public sector signed an MOU with Klook, and cooperated with Klook and KKday to guide more than 400 items on the shelves, creating a travel e-commerce channel; the launch of the "Tainan Good Health Coupon" sent more than 700,000 people, with more than satisfaction 80%; Xingyu Airlines Micro Travel 2.0 Guwei special plane took off and the Lina cruise ship set sail, sea and air went hand in hand, rushed to capture the international travel pie of island-hopping travel, and the output value exceeded 100 million. In addition, the Taoyuan Tourism Reciprocal Cooperation and the South Travel Screen Tour Cool Card event, with a total of 30,000 participants, are a model of successful inter-city marketing.
In conjunction with recent popular movies and televisions to promote drama tourism (such as I want to see you, how is my mother-in-law so cute, movie loneliness, etc.), allowing tourists to experience drama scenes and relive classic pictures; games and digital tourism are the only part of the world The "Pokémon GO City Spotlight" held in the three cities in Tainan flashed in one day and attracted more than 100,000 players. In addition, the Tainan Temple and Art Guide Network were built, and the digital technology of the Internet was used to promote sightseeing and showcase Tainan, the capital of the gods. The beauty of temple art.
4. Continue to handle water recreational activities to reproduce the century-old glory of Hupi-to create a water-water sightseeing park <br /> Tainan has the most reservoirs and beautiful ponds in Taiwan, and is a city with water-friendly and safe water activities. It has always been the main axis of Mayor Huang’s administration. 1. The Tourism Bureau has been deeply engaged in water recreation activities for 10 years, promoted multiple water activities, and created a hydrophilic sightseeing park to show the beauty of the city's Pitang waters.
"Hutoupi Scenic Area" has the reputation of the first reservoir in Taiwan. In order to reproduce the beauty of the reservoir over the past century, various activities are held, such as orchid exhibitions, Abel Flower Season, Hupi moonlight welcoming rat light Spring Festival activities, painting picnics and listening to folk songs , Special exhibitions of old photos and the creation of paintings of the ten sceneries of Hupi, etc., successfully drove the growth of visitors to the park, increasing the number of visitors to the park last year by 20% compared with previous years.
5. The best ever! Classic Town 3.0, Tainan District 3 was selected
In the list of 2021 Classic Town 3.0, Tainan has another good news. Anping District, Beimen District, and Guantian District have been selected, the best ever. In addition to the Yanhui District and Houbi District in 2019, and the Xinhua District in 2010, Tainan has a total of 6 classic towns. The Tourism Bureau will cooperate with related publicity activities and tourism construction, and will also lead a new wave of tourists.
6. Convenient for sightseeing, and the most easy way to travel in Tainan!
Taiwan's Hao Xing sightseeing bus "99'an Pingtai River Line" and "88 Fucheng Tour Line" opened in 1999, and more than 4.15 million passengers have taken them. Among them, the "99'an platform river line" was rated as excellent and won the "Service Quality Improvement Award" in the nation's only passenger transport industry group. In 109, the "Shanbo Line" was added to connect the three major museums in the mountainous area, and KKday started selling 1-day tickets. Supplemented by the "Lí hó Tainan" sightseeing bus promotion platform, English, Japanese and Korean sightseeing taxi training courses, and inviting the travel industry to connect with local industry players, the launch of a Mercedes fleet and two-person chartered travel products, allowing tourists to enjoy Tainan Easy.
7. High-quality and considerate travel services, enjoy Tainan "Stay Feeling"!
To build the country’s most high-quality travel service center, winning the Travel Service Center Special Award in 108 and 109 consecutive years, 11 travel service centers + Line@ Online Chinese, English, Japanese and Vietnamese real-time consulting services, providing intimate services; the country’s first Wenlu shop, 110 Year-to-date, there are 841 foreign language services and more than 100 foreign language services; and promote Japanese, Korean, Thai, and Vietnamese menus; complete guided volunteer training in Xinying, Jiali, Madou, Xinhua, Southern District, Rende, etc. , To strengthen the energy of tourism services, so that tourists can enjoy Tainan's "satisfaction."
8. Advance deployment of rescue and revitalization, Qi Li welcomes the dawn of sightseeing <br /> Faced with the impact of the epidemic, Mayor Huang immediately instructed the Tourism Bureau to assist the industry in rescue and revitalization. In the rescue section, assisted tourism rafts and passenger boat operators to apply for 2.46 million yuan in relief, governed park operators to reduce rent or extend their operating period, strive for a warm and epidemic prevention accommodation plan of 31.15 million yuan, and handle 11 tourism industry transformation training sessions , Participated in nearly 1,500 people and subsidized 33 hotel businesses to improve their handling quality. Regarding the revitalization part, from June to August, living in Tainan drew a grand prize of more than 40 million yuan, and successfully secured the highest approved travel quota of 306 million yuan. There were 481 hotels in the city who signed up for the hotel and sold 305,000 houses. The utilization rate is over 99.98%; 207 "Anxin Restaurants" and 36 "Anxin Hotels" identification certifications have been implemented to actively promote the revitalization of international tourism and make Tainan tourism become popular in the epidemic.
9. Going up against the wind, we are ready to go and continue to cultivate international tourists. <br /> In order to attract international tourists after the opening of the border, we will continue to actively deploy overseas tourism markets, especially the Japanese source of tourists, which accounts for one-third of Tainan’s international tourism output. . In December, "Japan JATA Online Travel Promotion Conference", Tainan City was the only official exhibitor invited. Director Guo Zhenhui introduced the beauty of Tainan in fluent Japanese and successfully became a famous tourist in Tainan in the Japanese tourism industry; published the Japanese guide book ことリッぷTainan 10,000 copies, sold in more than 1,700 bookstores in Japan, such as Kinokuniya, Tsutaya, etc.; the promotion activities of Thailand Spring Travel Fair in early 2020 attracted 300,000 people; the overseas online marketing blogger film solicitation activities, 10 groups from Hong Kong and Malaysia Selected candidates from Japan, Japan, South Korea, Thailand, Taiwan and other places were exposed during filming, and the video traffic exceeded 760,000.
10. Create a new highlight of Tainan's tourism, and have repeatedly won awards. <br /> Continue to carry out highlight sightseeing construction along the canal, such as the construction of a 2.5KM canal golden watershed, which won the "2020 8th Taiwan Landscape Award", Anping Port " "Blessing of Big Fish" won the "2019 7th Taiwan Landscape Award" and the "2020 IES American Lighting Design Award"; the "Treasures of the Sea" art wall and the newly completed "Big Fish Starlight Wall" were launched at the fish market by the canal "It is to create a characteristic urban landscape and create a hot spot to attract tourists and promote the development of tourism.
Director Guo Zhenhui said that looking back on the achievements of Tainan tourism in the past year, we have compiled 10 major items, but I also want to thank the media friends for their attention and promotion, and also thank every tourist who has visited Tainan, thank my colleagues for their efforts, and thank the citizens for their support. , Making Tainan the first choice for tourism in peace of mind. In the future, the Tourism and Tourism Bureau will continue to work hard for Tainan's tourism and show the charm of Tainan city. It is hoped that Tainan will become the city of choice for tourists and usher in another wave of tourism peaks.
1. Double the number of tourist arrivals in 2020, the rate of accommodation and the number of newly added homes-Liudu Triple Crown <br /> In the first half of last year, affected by the epidemic, the tourism industry was in a downturn, but in the second half of the year, farewell to the haze, the number of tourists in Tainan It rebounded several times, with an increase rate of 275%, ranking first in the six capitals. In addition, the Tourism Bureau also makes good use of cultural resources to drive the growth of the tourism market, such as promoting the announcement of the twin-city tourism area and the designation of historic districts to promote the Tainan hotel industry The "new volume" and "occupancy rate" both hit the top of the six capitals.
2. The tourism industry has repeatedly achieved good results, and investment promotion has made breakthroughs. <br /> The tourism bureau has a good management and guidance performance, and the hotel industry performance appraisal is excellent. It manages the tourism and amusement industry-Jiangnan Resort for 13 consecutive years, naughty The world has won the special award for 10 consecutive years, and Wushantou Co., Ltd. also won the award of excellent passenger boat. It is also committed to building a high-quality homestay brand, pioneering the "Tainan City Homestay Legal Room Label" and the "Tainan Twin City Tourist Area B&B Convention Standard", issuing 1,169 legal room labels, and counseling 64 businesses to obtain the Convention Standard to improve safe accommodation resolution. There are also major breakthroughs in the promotion of investment promotion. The Gold Coast Houseboat is scheduled to officially operate in May 110; the waterscape park promotes participation, and the progress of the project has reached 58%. The exhibition building is expected to operate in 110 and 4 in 111. Operates in the whole area.
3. Make good use of diverse topics and activities to strengthen urban marketing <br /> Manage various activities and create topics, so that tourists who come to Tainan will want to come again. Mayor Huang invited Minister Huang to visit Tainan, where there were empty alleys where thousands of people went, which successfully led to a substantial increase in Tainan tourist arrivals and accommodation. The media showed more than 150 reports, increasing the exposure of Tainan tourism and making Tainan tourism more popular.
Organized the General Roar and General Fire Music Festival, attracting more than 120,000 people to participate; City Music Festival & Senshan Market created 200 million output value and 100,000 people; launched the minced pork carnival, which attracted more than 10,000 tourists; Guanziling Hot Spring Food Festival for the first time It was extended by 1.5 months and attracted nearly 30,000 people. The Deyuanpi Windmill Festival exceeded 60,000 people. The New Year Festival held in Xinying at the end of the year attracted many parent-child tourists and successfully promoted sightseeing in Xibei.
In addition to the topic of the event, Tainan tourism was also promoted through multiple marketing methods. Such as online marketing, video marketing, folding marketing, ticket marketing, e-commerce platform marketing, intercity marketing, incentive travel, sea and air marketing, etc. It is worth mentioning that Taiwan’s first public sector signed an MOU with Klook, and cooperated with Klook and KKday to guide more than 400 items on the shelves, creating a travel e-commerce channel; the launch of the "Tainan Good Health Coupon" sent more than 700,000 people, with more than satisfaction 80%; Xingyu Airlines Micro Travel 2.0 Guwei special plane took off and the Lina cruise ship set sail, sea and air went hand in hand, rushed to capture the international travel pie of island-hopping travel, and the output value exceeded 100 million. In addition, the Taoyuan Tourism Reciprocal Cooperation and the South Travel Screen Tour Cool Card event, with a total of 30,000 participants, are a model of successful inter-city marketing.
In conjunction with recent popular movies and televisions to promote drama tourism (such as I want to see you, how is my mother-in-law so cute, movie loneliness, etc.), allowing tourists to experience drama scenes and relive classic pictures; games and digital tourism are the only part of the world The "Pokémon GO City Spotlight" held in the three cities in Tainan flashed in one day and attracted more than 100,000 players. In addition, the Tainan Temple and Art Guide Network were built, and the digital technology of the Internet was used to promote sightseeing and showcase Tainan, the capital of the gods. The beauty of temple art.
4. Continue to handle water recreational activities to reproduce the century-old glory of Hupi-to create a water-water sightseeing park <br /> Tainan has the most reservoirs and beautiful ponds in Taiwan, and is a city with water-friendly and safe water activities. It has always been the main axis of Mayor Huang’s administration. 1. The Tourism Bureau has been deeply engaged in water recreation activities for 10 years, promoted multiple water activities, and created a hydrophilic sightseeing park to show the beauty of the city's Pitang waters.
"Hutoupi Scenic Area" has the reputation of the first reservoir in Taiwan. In order to reproduce the beauty of the reservoir over the past century, various activities are held, such as orchid exhibitions, Abel Flower Season, Hupi moonlight welcoming rat light Spring Festival activities, painting picnics and listening to folk songs , Special exhibitions of old photos and the creation of paintings of the ten sceneries of Hupi, etc., successfully drove the growth of visitors to the park, increasing the number of visitors to the park last year by 20% compared with previous years.
5. The best ever! Classic Town 3.0, Tainan District 3 was selected
In the list of 2021 Classic Town 3.0, Tainan has another good news. Anping District, Beimen District, and Guantian District have been selected, the best ever. In addition to the Yanhui District and Houbi District in 2019, and the Xinhua District in 2010, Tainan has a total of 6 classic towns. The Tourism Bureau will cooperate with related publicity activities and tourism construction, and will also lead a new wave of tourists.
6. Convenient for sightseeing, and the most easy way to travel in Tainan!
Taiwan's Hao Xing sightseeing bus "99'an Pingtai River Line" and "88 Fucheng Tour Line" opened in 1999, and more than 4.15 million passengers have taken them. Among them, the "99'an platform river line" was rated as excellent and won the "Service Quality Improvement Award" in the nation's only passenger transport industry group. In 109, the "Shanbo Line" was added to connect the three major museums in the mountainous area, and KKday started selling 1-day tickets. Supplemented by the "Lí hó Tainan" sightseeing bus promotion platform, English, Japanese and Korean sightseeing taxi training courses, and inviting the travel industry to connect with local industry players, the launch of a Mercedes fleet and two-person chartered travel products, allowing tourists to enjoy Tainan Easy.
7. High-quality and considerate travel services, enjoy Tainan "Stay Feeling"!
To build the country’s most high-quality travel service center, winning the Travel Service Center Special Award in 108 and 109 consecutive years, 11 travel service centers + Line@ Online Chinese, English, Japanese and Vietnamese real-time consulting services, providing intimate services; the country’s first Wenlu shop, 110 Year-to-date, there are 841 foreign language services and more than 100 foreign language services; and promote Japanese, Korean, Thai, and Vietnamese menus; complete guided volunteer training in Xinying, Jiali, Madou, Xinhua, Southern District, Rende, etc. , To strengthen the energy of tourism services, so that tourists can enjoy Tainan's "satisfaction."
8. Advance deployment of rescue and revitalization, Qi Li welcomes the dawn of sightseeing <br /> Faced with the impact of the epidemic, Mayor Huang immediately instructed the Tourism Bureau to assist the industry in rescue and revitalization. In the rescue section, assisted tourism rafts and passenger boat operators to apply for 2.46 million yuan in relief, governed park operators to reduce rent or extend their operating period, strive for a warm and epidemic prevention accommodation plan of 31.15 million yuan, and handle 11 tourism industry transformation training sessions , Participated in nearly 1,500 people and subsidized 33 hotel businesses to improve their handling quality. Regarding the revitalization part, from June to August, living in Tainan drew a grand prize of more than 40 million yuan, and successfully secured the highest approved travel quota of 306 million yuan. There were 481 hotels in the city who signed up for the hotel and sold 305,000 houses. The utilization rate is over 99.98%; 207 "Anxin Restaurants" and 36 "Anxin Hotels" identification certifications have been implemented to actively promote the revitalization of international tourism and make Tainan tourism become popular in the epidemic.
9. Going up against the wind, we are ready to go and continue to cultivate international tourists. <br /> In order to attract international tourists after the opening of the border, we will continue to actively deploy overseas tourism markets, especially the Japanese source of tourists, which accounts for one-third of Tainan’s international tourism output. . In December, "Japan JATA Online Travel Promotion Conference", Tainan City was the only official exhibitor invited. Director Guo Zhenhui introduced the beauty of Tainan in fluent Japanese and successfully became a famous tourist in Tainan in the Japanese tourism industry; published the Japanese guide book ことリッぷTainan 10,000 copies, sold in more than 1,700 bookstores in Japan, such as Kinokuniya, Tsutaya, etc.; the promotion activities of Thailand Spring Travel Fair in early 2020 attracted 300,000 people; the overseas online marketing blogger film solicitation activities, 10 groups from Hong Kong and Malaysia Selected candidates from Japan, Japan, South Korea, Thailand, Taiwan and other places were exposed during filming, and the video traffic exceeded 760,000.
10. Create a new highlight of Tainan's tourism, and have repeatedly won awards. <br /> Continue to carry out highlight sightseeing construction along the canal, such as the construction of a 2.5KM canal golden watershed, which won the "2020 8th Taiwan Landscape Award", Anping Port " "Blessing of Big Fish" won the "2019 7th Taiwan Landscape Award" and the "2020 IES American Lighting Design Award"; the "Treasures of the Sea" art wall and the newly completed "Big Fish Starlight Wall" were launched at the fish market by the canal "It is to create a characteristic urban landscape and create a hot spot to attract tourists and promote the development of tourism.
Director Guo Zhenhui said that looking back on the achievements of Tainan tourism in the past year, we have compiled 10 major items, but I also want to thank the media friends for their attention and promotion, and also thank every tourist who has visited Tainan, thank my colleagues for their efforts, and thank the citizens for their support. , Making Tainan the first choice for tourism in peace of mind. In the future, the Tourism and Tourism Bureau will continue to work hard for Tainan's tourism and show the charm of Tainan city. It is hoped that Tainan will become the city of choice for tourists and usher in another wave of tourism peaks.
