首頁/ 最新消息/ Leading the Xiannan Tourism Bureau of the public sector to create a "Tourism Component Promotion Conference" to support Tainan's industry players against the national tourism market
Leading the Xiannan Tourism Bureau of the public sector to create a "Tourism Component Promotion Conference" to support Tainan's industry players against the national tourism market 2020/08/06

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Since the outbreak of the new crown virus, in order to prevent the spread of the epidemic, countries have resorted to travel closure measures, making the tourism industry the first row of the most severe tsunami. Tainan Mayor Huang Weizhe not only immediately instructed the Tourism Bureau to take relevant contingency measures to guide the hotel industry, tourism and amusement industry to strengthen control and disinfection to provide a safe tourism service environment, but also requested relief assistance for the travel industry and advanced deployment of follow-up revitalization plans Promotion. Since the early days of the epidemic in March, the Tourism Bureau has been actively assisting business operators to apply for various rescues, and has cooperated with the city’s travel, hotel, homestay and other public associations to conduct transformation training to help enhance the business’s service knowledge, and develop various tourism promotion plans. Expect to work hand in hand with industry players to face difficulties, transform and rebirth, optimize Tainan's tourism industry, and create a good reputation for Tainan's tourism.

Guo Zhenhui, director of the Tourism Bureau, said that although the epidemic is gradually slowing down, the country has not yet opened, and the operators operating overseas tourism business are still suffering. Fortunately, the tourism demand of Chinese people is still hot. Take the Tainan hotel industry as an example, the average housing rate in the past two weeks has reached 80%. , About 70% on weekdays (Monday to Thursday), and more than 90% on holidays (Friday and Saturday). International travel business opportunities have exploded, and many industry players have turned to the international travel market; in order to familiarize the city’s travel industry with the latest highlights of Tainan’s itineraries and the characteristics of emerging attractions, as well as to understand the current incentive program promoted by the city government, the Nanshi Tourism Bureau specializes in 8 On the 6th, we cooperated with Tainan City Travel Business Association and Tainan City Travel Industry Managers Association to organize the "Tainan Tourism Components and Preferential Program Promotion Seminar". Nearly a hundred travel operators from Nan City were invited to attend the meeting to understand the current tourism highlights of the city government. Itinerary and preferential activities, and hold discussions with the Tourism Bureau to maintain good interaction and exchange of opinions.

Director Guo said that during the epidemic, the Tourism Bureau not only strengthened guidance on the transformation of the travel industry, and assisted the travel industry in relief, it also invited inbound travel operators from Japan and South Korea to step on the line in Tainan in May and July, which not only allowed the industry to have a deep understanding of Tainan’s characteristics. , Also to establish an interactive platform for inbound travel industry and Tainan local tourism industry. With the richness, uniqueness and diversity of Tainan's scenic spots and seasonal products, coupled with a series of scenic spots, it is definitely more worthwhile than going abroad. The main purpose of this seminar is to explain to the industry how to match the four seasons of tourism highlights in the city’s districts, to formulate the content of international tourism products and tourism marketing strategies, and to introduce Tainan's high-quality lodgings, leisure farms and current emerging popular attractions such as the reopening of horses. Shagou Ocean Leisure Resort Center, classic towns and other tourism advantage resources, as well as various local seasonal industrial activities, farming, fishery and community local creation activities experience, peace of mind tourism world-class topic attractions and other innovative tours, and the current promotion of the city government to attract groups Visitors participate in local industry activities and provide incentives to stimulate consumers to purchase agricultural products, participate in double-decker sightseeing bus tours, and high-quality sightseeing factory visits. The incentive travel and promotion plan will be explained. We hope that industry players can use these resources to develop high-quality local products. The itinerary will attract more diverse groups of tourists to Tainan for tourism and shopping, revitalize the local economy and tourism industry, and enhance and optimize Tainan's tourism brand and reputation.

Su Rongyao, chairman of the Tainan City Travel Business Association, said that most of the travel industry in this city is engaged in overseas tour group business. At this moment, in response to the epidemic’s transformation and development of the international travel market, I am grateful to the mayor and the Tourism Bureau for their assistance, regardless of whether it is in transformation training and guidance. The city’s businessmen have benefited a lot from the application for the rescue plan. They look forward to working together in this wave of opportunities to develop Tainan’s CIT group market, cooperating with the city’s policies and strategies to jointly develop high-quality product tours, so that guests can enjoy the high-quality experience. Operators can also earn reasonable profits and jointly develop Tainan tourism, turning the crisis into an opportunity, and allowing Tainan's tourism reputation to evolve. Tang Yaolin, chairman of the Tainan Travel Industry Managers Association, also said that the epidemic has hit the tourism and tourism industry, and it is just this time to strengthen self-improvement; Tainan not only has historical sites and food, but also many highlights that are worth seeing. How to package the highlights The discovery of Tainan that outsiders have not discovered is a problem that industry players need to think about at this stage. I hope that you will seize the opportunity to face it optimistically, and you will have a bright future after the extraordinary period. Compared with foreign groups, the profits of CITS may not be so high, but it is still full of business opportunities. There are many things that CITS needs to learn. Use the training and resources of the city government to enrich the CITS profession, communicate more with different types of industry players, accumulate energy for transformation, and launch a better itinerary after the epidemic is over, and do everything to promote the development of Tainan's tourism industry Work hard.

Nanshi Tourism Bureau stated that, as directed by Mayor Huang Weizhe, although the epidemic is still in the prevention and control stage, it cannot respond passively to severe tests. Thank you very much for the industry's willingness to work with the city government team to make advance arrangements and work hard to turn the crisis into an opportunity to actively transform. In addition to comprehensively reviewing relevant needs and providing assistance, the Tourism Bureau will continue to communicate with the industry and research and propose industrial revitalization policies that meet the actual needs of the industry , I look forward to various recovery and revitalization plans such as follow-up tourism highlight activities, quality improvement plans and digital transformation of smart tourism, and strive for more resources to help the industry welcome the spring of tourism revitalization.

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