Due to the slowing down of the domestic epidemic and the government's launch of a number of revitalization plans, the domestic tourism market has turned upside down, and the tourism market in Tainan City is also showing up. Mayor Huang Weizhe pushed forward the tourism policy of "revitalizing international travel, adding value, and expanding urban tourism", and worked harder to obtain subsidies from the central government. He also cooperated with counties and cities to promote tourism, and actively worked side by side with tourism operators to create a tourism market. Thanks to the efforts of the city government team and the industry, with the release of domestic epidemic prevention, Tainan tourism has gradually returned to its former prosperity, and the future prospects are promising.

On the 31st, the Tainan City Government Tourism and Tourism Bureau announced the tourism policy results for the second quarter of 109 at the Anping Weiyue Hotel. The tourism administration team led by Mayor Huang Weizhe attended the presentation. Guo Zhenhui, director of the Municipal Tourism Bureau, counted the results of the season one by one. Mayor Huang Weizhe took Minister Azhong and the "Pandemic Prevention Mayday" team to visit Tainan at the end of May. Everywhere they went was empty lanes, which successfully led to a substantial increase in the number of tourists and accommodation in Tainan. I am also grateful to the various media for rushing to report to increase the visibility of Tainan's tourism. More than 150 reports have been published, allowing Tainan's tourism to become popular in this rebounding economy.

In terms of urban marketing, outdoor sightseeing activities such as Meiling Firefly viewing and Hutoupi Abel Flower Season will continue to be held in April and May to promote outdoor tourism with peace of mind. At the end of May, when the epidemic slowed down, the "June-August Accommodation Draws One Million Grand Prix and Frequent Guests Extra RMB Ten Thousand Rewards" was launched in advance. So far, more than 6,600 accommodation registrations have been made and the invoice value is more than 24 million yuan. In conjunction with the delisting of Taiwan's foot-and-mouth disease area, the map of Tainan's strongest minced pork has been launched, covering more than 700 minced pork delicacies such as minced pork rice, rice cakes, pasta, fried rice noodles, and kueh...

In terms of international marketing, we are the first to design a 3-day and 2-night Tainan innovative international group tour itinerary across Taiwan, calling on nearly 20 directors from Japan’s inbound line-controlled travel agencies across the country to visit Tainan in person. In addition to popular attractions, it will be combined with tourist factories and youth creative community experiences. Itinerary, design an itinerary for epidemic prevention and peace of mind, and recommend an experience itinerary that Japanese people love. In addition, in order to improve the quality of Tainan's reception of international customers, 9 tourism factories were transformed and upgraded into international shopping malls, and Japanese and Korean taxi drivers were actively trained to make Tainan an international tourist-friendly city.

In terms of developing tourism marketing channels, following the signing of an MOU with KLOOK (the world’s leading travel experience booking platform) in March this year, this is the first case signed between the county and city government of Taiwan and KLOOK. So far, 189 Tainan products (including transportation tickets and entrance tickets to attractions) , Guided tours, food, etc.). At the end of June, it signed an MOU with Kkday (travel experience booking platform), marking the first time the county and city government in Taiwan signed an MOU with KKday. With five major themes as categories, including food, culture, night tours, ecology and health, more than 30 classic itineraries are organized for consumers to book online. In addition, on June 25th, the Taiwan Haoxing Mountain Expo line was added to connect the three major mountain museums (Zuozhen Fossil Park, Mountain Waterway Museum, Ouchi Nanying Planetarium).

Regarding the revitalization of scenic spots, the Gold Coast Houseboat launched trial operation at the end of May to provide multiple recreational and public welfare services in the coastal area. In terms of key projects, the tandem project of the inverted inner sea corridor is carried out, and a riverside landscape trail is set on the top of the Jishui Creek embankment to create a coastal tourist corridor. In addition to the completion of a total of 3.7 kilometers of golden watershed, the riverside recreation square at Guang 8 in Huanhe Street and the surrounding square of Dayu’s Blessing, which connects the Hele Square, has been opened in June and July. Renovation of the surrounding environment of the recreational wharf will continue in the future. Another good news from "Blessing of Big Fish", after the "2019 7th Taiwan Landscape Awards", it won the "2020 IES American International Lighting Design Award".

In terms of anti-epidemic relief and revitalization, it has assisted in obtaining central subsidies for anti-epidemic hotels and warm anti-epidemic lodging programs for more than 16 million yuan. So far, 189 restaurants have been declared and 142 lodgings have been certified, allowing tourists to travel to Tainan with peace of mind. In addition, in terms of measures for the rescue and revitalization of the hospitality industry, it assisted the hospitality industry to successfully get through the difficulties with loans, and assisted the Association of the Hospitality Industry and the Hot Spring Association to handle the "Ministry of Transportation's assistance in the transformation of tourism-related industries affected by the major epidemic. Training program", which handled 11 sessions. Received a subsidy of 32.8 million yuan from the Tourism Bureau of the Ministry of Transport and participated in the training of 1470 people. Encourage the hospitality industry to improve service quality during the epidemic, amend the "Tainan City Government Tourism and Tourism Bureau Hotel Industry Quality Improvement Subsidy Points", and increase the upper limit of the subsidy amount and the number of households. As of July, 19 businesses have been approved and the funding has been completed, granting more than 3.5 million yuan. Six gifts were launched to encourage corporate travel, and more than 3,900 applicants have been accepted. In terms of reduction and exemption measures, eight shops in Guanziling Water and Fire have reduced rents, assisted in passenger boats and sightseeing rafts, and successfully applied for relief subsidies.

The Tourism and Tourism Bureau also made a list of work priorities for the next season. For example, the "Shark Machine" S-2T was exhibited at the Deyang Ship Park, and the map "Shuttle through ancient and modern battlefields to interpret Tainan's military history" map; Chigu Seafood Festival (8/1- 9/5); Tainan Summer Music Festival-General Roar (8/15-16); launch of the "Go Back to Tainan in Tainan this Summer" video; Guanziling Hot Spring Food Festival (9/19-11/1); and Launched "Tainan Good Health Coupons" to enjoy hundreds of discounts, and more than 614,300 tickets were issued in just two weeks; 2020 Taiwan's classic town Xinhua District kicked off activities; South Korea’s major inbound travel agencies controlled line-tracking groups. In terms of engineering, there is a tourist corridor for bird watching in the windward inner sea, a furry child and a safari park, the Nanguan line and the Longqi sightseeing corridor for the backbone mountain range. In the future, we will continue to cooperate with the central government in handling various tourism promotion plans, such as peace of mind tourism, accommodation discounts, etc., and strengthen cooperation between Tainan City and enterprises and other counties and cities (such as Taoyuan and Pingtung) to jointly expand the international travel market and so on.

Director Guo Zhenhui said that the city government team and the tourism industry have taken anti-epidemic measures and prepared a number of preferential welcome programs to encourage everyone to visit Tainan with peace of mind. In the future, they will continue to promote related activities to make Tainan become the first choice for sightseeing in Tainan. It is expected that the next season will have more fruitful tourism results.

<Press Contact: Cai Yihong, Section Chief of Tourism Technology Division, Cai Yihong, Jizheng 06-6334905>