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The Tainan City Government's Tourism and Tourism Bureau held the "2024 Policy Achievements Presentation" on December 20. Director Lin Guohua led a working team with the theme of "Tainan 400 Yaosheng International - My Tainan, My Glory" to showcase the tourism and tourism bureau's fruitful achievements this year. Sightseeing results.
1. The World Meets Shine International <br>Tainan 400 meets the world, and the "2024 Taiwan Lantern Festival" debuts first. The rich content has been selected by the internationally renowned tourism industry operator Klook as one of the four highlight events in the world in 2024. Tainan Queping was selected as one of the "2024 Coolest Attractions in the World" by National Geographic Travel Magazine, and was also named "The Best Place to Visit in 2024" by CNN. Tainan is the only city in Taiwan selected, and these three awards shine internationally! At the same time, it also shines in the field of international design. "Tainan Christmas Tree" won 1 platinum and 5 gold awards in the American Muse Design Award, and Fanyan's "Tree of Life" landscape art was recognized by international design awards such as American Muse, New York and London. , the city government team promotes tourism success and makes the city brand leap to the international level.
2. Tourism Highlights Continuously Glory <br> In this year’s policy satisfaction survey of “Government Intent, People’s Feelings” published by Zhongshi News Network, Tainan’s “tourism” aspect once again won the gold medal, winning recognition for the fourth consecutive year, showing that Tainan’s tourism brand is well deserved. The Tourism Administration of the Ministry of Transportation and Communications has announced Taiwan’s 100 Highlights for Tourism. A total of 6 tourist attractions in Tainan have successfully made the list. Tourism has once again achieved great results, showing the diverse charm of the ancient capital.
3. Private investment creates new opportunities
In July 2024, the signing and launch of the major private investment project "Canal Cruise Private BOT Project" was successfully completed, attracting private investment of more than 120 million yuan to build three green piers and visitor centers, including Hele Square, Waterscape and Lin Moniang Park, and announced the canal The start of a new era will connect the sightseeing corridor from Anping to Central and Western Districts, driving the prosperity of the canal waters.
4. The tourism and accommodation industry is prosperous <br> As of November 2024, there are 921 accommodation and accommodation businesses in Tainan, making great strides towards the goal of 1,000 businesses. The number of accommodation and accommodation businesses in Tainan ranks first among the six cities in terms of number and growth. A number of iconic players have entered the market. Among them, "Guanziling Fuye Hot Spring Hotel", with the guidance of the Tourism Bureau, has transformed and obtained hotel industry registration, injecting new elements of travel and accommodation into the Guanziling Hot Spring Area. The "2024 Asia-Pacific Summit Forum and National B&B Federation" will gather nearly a thousand B&B operators and domestic and foreign experts in 19 counties and cities in Tainan in October to effectively promote the image of Tainan as an international tourist city. In addition, the tourism bureau has excellent performance in coaching businesses. The central assessment of the tourism and accommodation industry has awarded the "Five Consecutive Champions" for five consecutive years. The first hospitality B&B Gold Award. Tainan has 13 B&Bs winning the award, making it the county or city with the most gold medals. , which oversees the tourism and amusement industry - Naughty World and Jianshan Pi Resort, has been recognized with special excellence and excellence awards, and has deeply rooted the soft power of Tainan's tourism industry.
5. Fruitful achievements in construction investment <br> Following two consecutive years of successfully obtaining subsidies of more than 360 million yuan from the Tourism Administration of the Ministry of Transportation and Tourism, the tourism construction in Hutoupi, Guanziling and Jiangjunshanyan areas has been optimized. This year, the "Important Corridor Highlights Construction Project-Shui Ying Nan Ying" won a competitive subsidy of 492.5 million yuan from the central government. Only six counties and cities in Taiwan were selected. In the future, Deyuanpi, Hulupi and Hutoupi will be built into Pipi. It will create a new highlight for recreation in the pond and drive the co-prosperity and development of the surrounding areas.
6. Brilliant City Marketing The "2024 Taiwan Lantern Festival in Tainan" attracted more than 15.2 million visitors, creating a tourism output value of more than 24.7 billion yuan, setting a brilliant new record for Tainan. The "2024 Advent of Love: My Melody & Kuromi Tainan Adventure" Anping inbound event in collaboration with Sanrio Company attracted nearly one million people, setting off a tourism whirlwind in Tainan. In addition to large-scale activities, we also promote tourism in creative and diverse ways, such as the launch of drama-watching maps such as "Why is My Mother-in-law So Cute 2", Yutoujun Guided Travel E-newsletter, and city walking guided in-depth tours, etc., providing a wonderful in-depth view of the city? Experience and successfully bring guests to Tainan.
7. Food tourism is integrated with the local scene <br> Tainan’s local cuisine has performed impressively in the 2024 Michelin Guide, with a total of 59 gourmet restaurants being recognized, including 31 Bib Gourmand recommendations and 28 selected restaurants. This year, we collaborated with FamilyMart to launch Michelin-starred delicacies in Tainan, allowing people to taste the charm of Tainan’s gourmet capital no matter where they are. In addition, this year, the "Tainan 400 Cities Food - Tourism Food Expo" was specially launched, which was paired with the 37 District Touring Mobile Food Exhibition. The venue was packed with people, allowing tourists to understand the beauty of Tainan through Tainan's food culture. For the first time, the "2024 Tainan City of Food International Culinary Challenge" was held with participation from 10 countries and more than 400 teams participating. It was a wonderful event to meet friends over food.
8. Create prosperity internationally <br> Actively participate in the international marketing stage. At the 2024 Busan International Travel Exhibition, the "Tainan Pavilion" was designed with red walls, lanterns and the imagery of Tainan's 400 ancient cities. It won the "Booth Design Award" and successfully competed with the local The company signed a tourism exchange MOU with the Busan Tourism Association. In April, we welcomed the first charter flight to Thailand, launching five consecutive flights, opening a new chapter in Tainan’s international tourism routes. Adopting creative marketing strategies, such as leveraging the influence of KOLs, inviting South Korean millionaire model Kim Bora to shoot a video in Tainan. Thai Internet celebrity "IceBank Diary" focused on natural ecological and cultural attractions for family travel, attracting Southeast Asian tourists, and successfully Increase the reputation and popularity in the international tourism market.
9. The tourism environment is friendly and convenient <br> Promote the training of New South Guide tour guides, foreign language training courses for sightseeing drivers and English walking guides, etc., to strengthen the energy of international tourism reception. The 10 tourist service centers served more than 270,000 people, and the "Tainan Railway Station Tourist Service Center" won the 113th Special Excellence Award. We successfully petitioned the Tourism Administration of the Ministry of Transport to open the "Meiling Line" and "Dongshan Coffee Line" in February this year, allowing tourists to experience mountain roaming tours. The four lines have accumulated more than 70,000 passengers. In addition, the "Airport Express Bus" and "House Bus Four-Line Themed Tour" are promoted to provide passengers with convenient travel in Tainan.
10. The operation of the scenic spot has been optimized and upgraded. The "Swimming across Hutou Pi" activity has exceeded 3,000 participants for two consecutive years, creating more than 7.18 million in tourism value. In order to further upgrade the safety management of water recreation, the "Smart Beach Master Plan" was carried out this year, research and It is planned to combine AI, image recognition, IoT, sensing technology, etc. to monitor sea area activities and provide real-time sea status information to achieve the purpose of maintaining the safety of coastal tourists. Construction and trial implementation will begin next year. In response to the growing camping trend in Japan, we have actively promoted the camping industry. We have assisted and registered 12 companies, and 38 applications have been successful. We will continue to work hard to optimize and upgrade scenic spots and provide tourists with a safe travel environment.
Mayor Huang Weizhe said that the year 2024 is Tainan 400. Tainan tourism has risen to the international level and has continuously received international recognition. The efforts made by the city government team to promote tourism have been recognized internationally and have successfully highlighted Tainan's city tourism brand. Director Lin Guohua pointed out that 2024 is a fruitful year for the Tourism Bureau. He would like to thank all tourism industry partners for their joint efforts, every tourist who has visited Tainan, and also thank the media reporters and good friends present for their care and assistance. We will continue to create new achievements in the future. Tainan enjoys the glorious scenery and reaches a new peak in tourism.
1. The World Meets Shine International <br>Tainan 400 meets the world, and the "2024 Taiwan Lantern Festival" debuts first. The rich content has been selected by the internationally renowned tourism industry operator Klook as one of the four highlight events in the world in 2024. Tainan Queping was selected as one of the "2024 Coolest Attractions in the World" by National Geographic Travel Magazine, and was also named "The Best Place to Visit in 2024" by CNN. Tainan is the only city in Taiwan selected, and these three awards shine internationally! At the same time, it also shines in the field of international design. "Tainan Christmas Tree" won 1 platinum and 5 gold awards in the American Muse Design Award, and Fanyan's "Tree of Life" landscape art was recognized by international design awards such as American Muse, New York and London. , the city government team promotes tourism success and makes the city brand leap to the international level.
2. Tourism Highlights Continuously Glory <br> In this year’s policy satisfaction survey of “Government Intent, People’s Feelings” published by Zhongshi News Network, Tainan’s “tourism” aspect once again won the gold medal, winning recognition for the fourth consecutive year, showing that Tainan’s tourism brand is well deserved. The Tourism Administration of the Ministry of Transportation and Communications has announced Taiwan’s 100 Highlights for Tourism. A total of 6 tourist attractions in Tainan have successfully made the list. Tourism has once again achieved great results, showing the diverse charm of the ancient capital.
3. Private investment creates new opportunities
In July 2024, the signing and launch of the major private investment project "Canal Cruise Private BOT Project" was successfully completed, attracting private investment of more than 120 million yuan to build three green piers and visitor centers, including Hele Square, Waterscape and Lin Moniang Park, and announced the canal The start of a new era will connect the sightseeing corridor from Anping to Central and Western Districts, driving the prosperity of the canal waters.
4. The tourism and accommodation industry is prosperous <br> As of November 2024, there are 921 accommodation and accommodation businesses in Tainan, making great strides towards the goal of 1,000 businesses. The number of accommodation and accommodation businesses in Tainan ranks first among the six cities in terms of number and growth. A number of iconic players have entered the market. Among them, "Guanziling Fuye Hot Spring Hotel", with the guidance of the Tourism Bureau, has transformed and obtained hotel industry registration, injecting new elements of travel and accommodation into the Guanziling Hot Spring Area. The "2024 Asia-Pacific Summit Forum and National B&B Federation" will gather nearly a thousand B&B operators and domestic and foreign experts in 19 counties and cities in Tainan in October to effectively promote the image of Tainan as an international tourist city. In addition, the tourism bureau has excellent performance in coaching businesses. The central assessment of the tourism and accommodation industry has awarded the "Five Consecutive Champions" for five consecutive years. The first hospitality B&B Gold Award. Tainan has 13 B&Bs winning the award, making it the county or city with the most gold medals. , which oversees the tourism and amusement industry - Naughty World and Jianshan Pi Resort, has been recognized with special excellence and excellence awards, and has deeply rooted the soft power of Tainan's tourism industry.
5. Fruitful achievements in construction investment <br> Following two consecutive years of successfully obtaining subsidies of more than 360 million yuan from the Tourism Administration of the Ministry of Transportation and Tourism, the tourism construction in Hutoupi, Guanziling and Jiangjunshanyan areas has been optimized. This year, the "Important Corridor Highlights Construction Project-Shui Ying Nan Ying" won a competitive subsidy of 492.5 million yuan from the central government. Only six counties and cities in Taiwan were selected. In the future, Deyuanpi, Hulupi and Hutoupi will be built into Pipi. It will create a new highlight for recreation in the pond and drive the co-prosperity and development of the surrounding areas.
6. Brilliant City Marketing The "2024 Taiwan Lantern Festival in Tainan" attracted more than 15.2 million visitors, creating a tourism output value of more than 24.7 billion yuan, setting a brilliant new record for Tainan. The "2024 Advent of Love: My Melody & Kuromi Tainan Adventure" Anping inbound event in collaboration with Sanrio Company attracted nearly one million people, setting off a tourism whirlwind in Tainan. In addition to large-scale activities, we also promote tourism in creative and diverse ways, such as the launch of drama-watching maps such as "Why is My Mother-in-law So Cute 2", Yutoujun Guided Travel E-newsletter, and city walking guided in-depth tours, etc., providing a wonderful in-depth view of the city? Experience and successfully bring guests to Tainan.
7. Food tourism is integrated with the local scene <br> Tainan’s local cuisine has performed impressively in the 2024 Michelin Guide, with a total of 59 gourmet restaurants being recognized, including 31 Bib Gourmand recommendations and 28 selected restaurants. This year, we collaborated with FamilyMart to launch Michelin-starred delicacies in Tainan, allowing people to taste the charm of Tainan’s gourmet capital no matter where they are. In addition, this year, the "Tainan 400 Cities Food - Tourism Food Expo" was specially launched, which was paired with the 37 District Touring Mobile Food Exhibition. The venue was packed with people, allowing tourists to understand the beauty of Tainan through Tainan's food culture. For the first time, the "2024 Tainan City of Food International Culinary Challenge" was held with participation from 10 countries and more than 400 teams participating. It was a wonderful event to meet friends over food.
8. Create prosperity internationally <br> Actively participate in the international marketing stage. At the 2024 Busan International Travel Exhibition, the "Tainan Pavilion" was designed with red walls, lanterns and the imagery of Tainan's 400 ancient cities. It won the "Booth Design Award" and successfully competed with the local The company signed a tourism exchange MOU with the Busan Tourism Association. In April, we welcomed the first charter flight to Thailand, launching five consecutive flights, opening a new chapter in Tainan’s international tourism routes. Adopting creative marketing strategies, such as leveraging the influence of KOLs, inviting South Korean millionaire model Kim Bora to shoot a video in Tainan. Thai Internet celebrity "IceBank Diary" focused on natural ecological and cultural attractions for family travel, attracting Southeast Asian tourists, and successfully Increase the reputation and popularity in the international tourism market.
9. The tourism environment is friendly and convenient <br> Promote the training of New South Guide tour guides, foreign language training courses for sightseeing drivers and English walking guides, etc., to strengthen the energy of international tourism reception. The 10 tourist service centers served more than 270,000 people, and the "Tainan Railway Station Tourist Service Center" won the 113th Special Excellence Award. We successfully petitioned the Tourism Administration of the Ministry of Transport to open the "Meiling Line" and "Dongshan Coffee Line" in February this year, allowing tourists to experience mountain roaming tours. The four lines have accumulated more than 70,000 passengers. In addition, the "Airport Express Bus" and "House Bus Four-Line Themed Tour" are promoted to provide passengers with convenient travel in Tainan.
10. The operation of the scenic spot has been optimized and upgraded. The "Swimming across Hutou Pi" activity has exceeded 3,000 participants for two consecutive years, creating more than 7.18 million in tourism value. In order to further upgrade the safety management of water recreation, the "Smart Beach Master Plan" was carried out this year, research and It is planned to combine AI, image recognition, IoT, sensing technology, etc. to monitor sea area activities and provide real-time sea status information to achieve the purpose of maintaining the safety of coastal tourists. Construction and trial implementation will begin next year. In response to the growing camping trend in Japan, we have actively promoted the camping industry. We have assisted and registered 12 companies, and 38 applications have been successful. We will continue to work hard to optimize and upgrade scenic spots and provide tourists with a safe travel environment.
Mayor Huang Weizhe said that the year 2024 is Tainan 400. Tainan tourism has risen to the international level and has continuously received international recognition. The efforts made by the city government team to promote tourism have been recognized internationally and have successfully highlighted Tainan's city tourism brand. Director Lin Guohua pointed out that 2024 is a fruitful year for the Tourism Bureau. He would like to thank all tourism industry partners for their joint efforts, every tourist who has visited Tainan, and also thank the media reporters and good friends present for their care and assistance. We will continue to create new achievements in the future. Tainan enjoys the glorious scenery and reaches a new peak in tourism.
